1. Graphic Arts What’s it all about….

2. Graphic Arts Think about what is around you… You are experiencing Graphic Arts… Magazines/ Newspapers… T-Shirts…. Billboards Packaging Television Websites Others….

3. Graphic Arts Graphic Arts can be broken down into 4 key areas Design – Conceptualizing/ Creating Pre-Flight – Assembling/ Correcting/ Proofing files Press Operations – Running a printing Press Finishing – Post press, cutting assembling, special effects Design Pre-FlightPressFinishing

4. Graphic Arts The Computer has revolutionized the Industry Prior to 1990, all done by hand Macintosh, PageMaker and Laser Writer changed industry

5. Graphic Arts With the Advent of the Computer/ Skills required have INCREASED While job descriptions have DECREASED Designers know have to take on a greater role, be able to do more Take a project through completion

6. Graphic Arts Design & Pre-Flight Graphic Artists must possess abilities to create and assemble digital files Film Stripping (Obsolete) + =

7. Graphic Arts Traditional Printed Bound Matter Magazines Books Flyers Posters Packages Newspapers Correspondence New Media Dynamic Media (electronic & broadcast) Website (easy to navigate) IPODS (Hand Held Devices) Flash Presentations Kiosks Delivery Devices not yet available The Changing Landscape

8. Graphic Arts Fundamentals make you a good designers Hardware helps you create Apply the fundamentals of good design Layout, color, type, image Borrow from other media Think Dynamically! Explore, invent, Take Risks!

9. Graphic Design What Employers Look For… Design Diversity Excellent Typography Skills Well Organized Creative

10. Graphic Arts Other Criteria Strong Portfolio Software Skills Personal Presentation “How well you fit in with current employees” Differences if you come from a 2 or 4 year school are small… 2= Hand on/ Faster 4= More concept development

11. Graphic Arts Employment Outlook is good to excellent… Web Houses Printers Ad Agencies In House Agencies What kind of jobs can you get with a graphic design degree? Print design Web design Designer in an advertising agency In-house designer for a corporation Illustrator Book design Multimedia (movie titles, TV ads, etc.) Corporate Identity (logos, stationery, etc.)

12. Graphic Design Secret to good design “Everything is Designed Twice” First – Generate the idea Second – Production of the idea Begin with the end in your mind! Where do you need to end up? For More Information; www.gaerf.orgwww.gaerf.org

13. Communication & Design Work based class Learn to use Computer Programs to “Create” Printed Materials Illustrator (Drawing), PhotoShop (Images) & In-Design (Page layout) Flyers, Posters, Shirts, etc. Think of this class as a 50 Minute Business

14. Now Go ahead and Log-on Open Illustrator CS4