1. Cphbusiness– Autumn 2013

2. Autumn 2013 AP Degree in Marketing Management or Top Up Bachelor in International Sales and Marketing Management YOU CAN CHOOSE BETWEEN TWO PROGRAMMES: Bachelor in International Sales and Marketing AP Degree in Marketing Management

3. The AP degree in Marketing Management - Modules offered 1 st semester and ETCS points - International Marketing and Sales (10 ETCS) The course includes: Economics (5 ETCS) The course includes: Communication, Organization and Management (10 ETCS) The course includes: Business Law (5 ETCS) The course includes: A: Strategic analysis of the company and the surroundings A: Company analysisA: CommunicationA: Sources of Law B: Basic statisticsB: Micro-economicsB: Organization structureB: Contract Law C: Making and analysing the supply chain C: Legal market relations D) InnovationD: The company’s legal conditions AP Degree in Marketing Management

4. The AP degree in Marketing Management - Modules offered 2nd semester and ETCS points - International Marketing and Sales (10 ETCS) The course includes: Economics (5 ETCS) The course includes: Communication, Organization and Management (5 ETCS) The course includes: Business Law (5ETCS) The course includes: Electives (5 ETCS) You can choose between: A: Market Analysis (and Basic Statistic) A: Investment and Finance A: Managing the supply chain A: Damages outside contract A: Statistics or B: Growth StrategyB: Descriptive Economics and Trade theory B: Cultural analysisB: Danish and International rules of buying and selling goods B: Promotion and Advertising or C: International Market selection and Penetration Strategy C: Security of creditC: Entrepreneurship AP Degree in Marketing Management

5. The AP degree in Marketing Management - Modules offered 3rd semester and ETCS points - International Marketing and Sales (10 ETCS) The course includes: Economics (10 ETCS) The course includes: Communication, Organization and Management (5 ETCS) The course includes: Managerial Economics (5 ETCS) You can choose A: Strategic Marketing A: Macro EconomicsA:Organizational Development A: Managerial Economics B: Sales and Negotiation B: Budgeting and Optimizing Parameters B. Sales and Project Management AP Degree in Marketing Management

6. Top Up for a bachelor Int. Sales and Marketing Management - Modules offered 1 st/5th semester and ETCS points - Bachelor in International Sales and Marketing All in all you have to have 30 ETCS points!! Sales and Marketing 11 ECTS Organisation and Management 3 ECTS Logistics 3 ECTS Economics 4 ECTS Business Law 4 ECTS Methodology 5 ECTS Core component : The Background for a Company’s sales including semester project The Customer as Starting Point Compulsory course element 1: The Customer as Starting Point Innovation Compulsory course element 2: Innovation Industry and competitors Compulsory course element 3: Industry and competitors Theory and Methods Compulsory course element 4: Theory and Methods

7. Top Up for a bachelor Int. Sales and Marketing Management - Modules offered 2 st/6th semester and ETCS points - Bachelor in International Sales and Marketing All in all you have to have 30 ETCS points!! Sales and Marketing 8 ECTS Organisation and Management 4 ECTS Logistics 4 ECTS Economics 4 ECTS Elective subject 10 ECTS Core component : Business Development with an International Perspective including semester project Developing the Sales Base Compulsory course element 5: Developing the Sales Base The Tactical and Operational Sales Compulsory course element 6:The Tactical and Operational Sales Implementation and Follow-up Compulsory course element 7: Implementation and Follow-up

8. 3 rd semester Bachelor in Financial Management & Services - Modules offered 3 rd semester and ETCS points - Mandatory Subjects 15 ECTS International modules -15 ECTS consists of Statistics I – 5 ECTS Beginners level International Financial Relations and services Macro Economics I -5 ECTS International International Marketing ales -5 ECTS Advisory sales -5 ECTS of Financial Products and services Intercultural Communication Interdisciplinary Project work Study Trip 30 ECTS in total