1. Management and Marketing Department University of Huelva, Spain STRATEGIC MANAGEMENT AND BUSINESS POLICY (Degree in Business Administration, 4º year)

2. DIDACTIC PROCESS PROGRAMMING (objectives and contents) 1 2 3 EXECUTION (education method) CONTROL (assessment method) STRATEGIC MANAGEMENT AND BUSINESS POLICY

3. BASIC OBJECTIVE SYLLABUS DESCRIPTION: Decisions defining the strategy of a firm: mix of technology, products & markets. Long and medium term objectives and means to reach them. TO PROVIDE AN INTEGRATING VISION OF THE DIFFERENT BUSINESS UNITS AND AREAS OF A FIRM, AS WELL AS OF ITS MANAGEMENT FROM A STRATEGIC PERSPECTIVE (upper echelon)

4. CONTENTS OF THE PROGRAM EXPERIENCE REVISION OF THE THEORETICAL AND SCIENTIFIC FOUNDATIONS OF THE STRATEGIC MANAGEMENT DISCIPLINE REVISION OF WHAT IS BEEING TAUGHT IN SPANISH UNIVERSITIES REVISION OF THE MORE RECOMMENDED TEXTBOOKS

5. PROGRAM FOR THE FIRST TERM CONTENTS PART I: BASICS OF STRATEGIC MANAGEMENT TOPIC 1: STRATEGIC MANAGEMENT AS A MANAGEMENT SYSTEM PART II: STRATEGIC ANALYSIS TOPIC 2: STRATEGIC THINKING TOPIC 3: EXTERNAL ANALYSIS (I). GENERAL ENVIRONMENT TOPIC 4: EXTERNAL ANALYSIS (II). PARTICULAR ENVIRONMENT: COMPETITIVE STRUCTURE OF INDUSTRIES TOPIC 5: INTERNAL ANALYSIS (I). METHODOLOGY TOPIC 6: INTERNAL ANALYSIS (II). ELEMENTS TOPIC 7: STRATEGIC DIAGNOSIS

6. CONTENTS OF THE PROGRAM… …overcoming the classic sequential model of the strategic process, its formal and prescriptive approach, the false dicotomíes between formulation and implantation, and between deliberate and emergent strategies.

7. EXECUTION EDUCATION METHOD

8. EXECUTION

10. CONTROL: ASSESSMENT AND MARKING 2.- ATTENDANCE (10%), 1p 5.- TUTORIALS (10%, 1p) 4.-READINGS, CASES, LECTURES (15%, 1.5p) COMPLEMENTARY ACTIVITIESS (voluntary) 1.-REGULAR EXAMINATION: 70% (7p) Minimum mark: 2.5 over 7 or 3.5 over 10 A well organized mind is better than a very full mind. Memory, understanding and reasoning, capacity of interpreting a complex reality. 3.-SPECIFIC ASSIGNMENTS (10%, 1p)

12. Management and Marketing Department University of Huelva, Spain http://www.uhu.es/alfonso_vargas/ vargas@uhu.es