1. Module V: Introduction to International Business Practices
Prof srikanth venkataswamy

2. Market Entry Strategies
Exporting.
Direct Or Indirect Exporting
Licensing
Contract Manufacturing.
Management Contract.
Assembly operations.
Fully owned Manufacturing facilities.
Joint venturing.
Counter trade.
Mergers & Acquisitions.
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3. Market Entry strategies
Strategic alliance
Third country location.
Sourcing.
Collaboration.
Licensing:
It is a method of overseas operation whereby a company in one country the licensor) enters into an agreement with an company in other country (the licensee) to use the manufacturing, processing, knowledge, trade secrets, mark , name, brand, patent, technical assistance, marketing or some other skill provided by the licensor in exchange to the royalties, fees ,profit sharing or income.
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4. Market Entry strategies
Joint venture: In the widest sense, any form of association which implies collaboration for more than a very transitory period, is a joint venture.
Management contracts: under management contracting, the international marketer supplies management know-how for a company in a foreign country for which capital is provided by the investor of the country in the company is located.
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5. Market Entry strategies
Contract Manufacturing: Assembly operations
Under Contract manufacturing, the company engaged in international marketing contracts with the firms in the foreign country to manufacturer assemble its products while retaining the responsibility of marketing and distribution etc of these products .
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6. Decision Criteria for International Operations
Political risk
Market access
Factor costs and conditions
Shipping Considerations
Country information
Foreign Exchange
Creating : Product- Market Profile
Market selection Criteria
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