2. Return to Menu Return to Menu General Writing General Writing Practical Writing Practical Writing

3. This is a step-by-step description of how something is done. It is quite similar to the procedures in conducting a program or a scientific experiment, or to such daily activities as baking bread, writing a paper, driving a car, etc. Paragraph Development by Process

4. Read the following sample paragraph and identify the order of the process and the various steps required to carry Levis Personal Pair program successfully. Sample Exercises

5. To market your product successfully, you have to come up with a plan to get your product or service in the market place. First thing to do is to define your market. The basic question to keep in mind: Who would want to buy the type of product you make and how can you develop it to be saleable to these special people? Next, review the competition. Understanding what other products are on the market can help you develop a more effective position for your product. Then, find your niche. You must have a product that is perceived as different from all the others and one that fulfills the wants and needs of customers better than any other product. Once you have decided on the above, you are ready to promote your product. Promotion involves advertising, publicity and personal contact. But keep in mind that you are not selling a product, you are selling what that product will do for people.

6. Exercise 16 Exercise 17

7. Ex. 16The following sentences are from a students diary about his visit to a glass factory. Rearrange them in logical order to form a coherent paragraph. (The first and the last sentences have been marked out for you. The colored words will help you to find out about the cohesive links.)

8. ____ Last week, we visited a large factory where they make window glass. ____ Special rollers took hold of the sheet at either side and carried it upwards. ____ Here some men lowered a metal frame into the liquid. ____ They then fed the mixture into a big hot oven. ____ Our guide told us that at this stage it was necessary for the glass to cool slowly as this would make it very strong. ____ At a height of 30 feet, the sheet of the glass became cool and another machine cut it into big pieces which workmen stored away together. ____Then they added some broken glass to the mixture as this helps it to melt. ____ We first saw workmen mixing sands and other materials together in the right amounts. ____ At the far end of the oven, a stream of liquid glass came out. ____ As the frame came up, it pulled away a hot sheet of glass. ____ Finally the glass was ready for use. 1 11 Key

9. ____ Last week, we visited a large factory where they make window glass. ____ Special rollers took hold of the sheet at either side and carried it upwards. ____ Here some men lowered a metal frame into the liquid. ____ They then fed the mixture into a big hot oven. ____ Our guide told us that at this stage it was necessary for the glass to cool slowly as this would make it very strong. ____ At a height of 30 feet, the sheet of the glass became cool and another machine cut it into big pieces which workmen stored away together. ____Then they added some broken glass to the mixture as this helps it to melt. ____ We first saw workmen mixing sands and other materials together in the right amounts. ____ At the far end of the oven, a stream of liquid glass came out. ____ As the frame came up, it pulled away a hot sheet of glass. ____ Finally the glass was ready for use. 1 11 8 6 4 9 10 3 2 5 7

10. Ex. 17Write a process-describing paragraph on one of the following topics, using the techniques of sequencing time and process. 1.Procedures to DIY (Do It Yourself) a computer. 2.How to prepare a speech. Reference

11. Procedures to DIY (Do It Yourself) a computer To DIY a computer successfully, you should, first of all, decide on the functions you need, i.e. what you intend to do with your computer. There is a big difference between a computer to play games and a computer for word processing. You should also read some latest computer journals to learn about the features of various parts before you go out to buy these parts. And you should go to at least three computer stores to get the best prices. Once you have all the parts on your table, you d better have someone with experience to guide you in putting them together. Of course you can also teach yourself with a DIY book. When all the parts are in place, do a final checkup before you turn on the power. The joy is beyond words when you see your computer start working.

12. The purpose of an advertisement is to arouse peoples inner longings in order to increase product sales. Thus, a successful advertisement must grab peoples attention, and make them notice it, read it, and act upon it. An advertisement usually includes the headline, the image and the text. Advertisements Sample Exercises

13. It s all about the size & simplicity Sony's Smallest Digital Camera Cyber-shot® U10 Sony has now made capturing spontaneous photographic moments possible. A mere 3-3/8" x 1-3/16" x 1- 5/8" in size, this digital camera is meant to go along with you where ever you go. The ultra compact size allows you to carry it in your pocket, your purse or around your neck while displaying its stylish design. Capturing spontaneity is a snap thanks to its state of the art technology and amazing ease of use. The Cyber- shot® U10, the digital camera that is always there with you.

14. Ex. 18Write an advertisement with the help of the information given. Reference Product:Sonys NW-MS11 Digital Music Player Title:Connect to Play and Connect to Music Features:able to transfer recordings from CDs; removable 128MB memory stick that stores 240 minutes of music; rechargeable battery to support 10 hours listening

15. Connect to Play and Connect to Music NW-MS11 Digital Music Player Sony changed the music on the move with the new NW-MS11 digital music player. This new player will allow you to transfer Internet downloads and recordings from your CDs. Our removable 128MB memory stick provides 240 minutes of music enjoyment wherever, whenever. Sonys rechargeable battery provides up to 10 hours listening, so get ready to take your music to go!

16. Go to Menu Go to Menu