1. LO1: To recall the 5 P’s of Marketing LO2: To discuss how shops promote their services and advertise LO3: To work in groups to come up with a name, logo and slogan for your card making enterprise www.thebeeprogramme.com Session 4: Retail and Marketing Financial Literacy Scheme

2. High Street Shopping What can shops do to encourage people to visit? For example: AdvertisingShop signs Special offers Unique itemsTailored services

3. Our Card Companies When designing and promoting a product, companies often use the ‘5 Ps of Marketing’. What do you think these might be?

4. People Managing Director Finance Director Responsible for finances and money Responsible for designing the product In charge of the company as a whole and ensuring teamwork Responsible for making the product well known and desirable. Can you match the job roles to their descriptions? Director of Marketing and Sales Product Designer

5. Product Logo Company Name Purpose

6. Product Purpose Birthdays Christmas Religious occasions (e.g. Eid, Hanukkah) Thank You Congratulations (e.g. exams, new job) Get Well Soon New Baby Valentine’s Day Anniversary

7. Place Now you have thought about the design of your cards, it’s time to plan how to sell them. When and where will your sale be? What resources will you need? Which charity will the proceeds go to?

8. Price Profit and Loss What affects the price you charge?  Cost to make the cards  Price customers are willing to pay What's the aim?  To make a profit for charity !

9. Promotion Slogan Company name & logo Posters and advertising Card design

10. Summary What are the 5 Ps of Marketing? What is your Company Name? Between now and next session you need to finalise your designs and begin making your cards – next session we will be able to put the finishing touches to them and get selling!