1. Moët Hennessy-Louis Vuitton
L.V.M.H.
Moët Hennessy-Louis Vuitton
LVMH Moët Hennessy-Louis Vuitton

2. LVMH Moët Hennessy-Louis Vuitton
Presentation of LVMH
LVMH Moët Hennessy-Louis Vuitton
LVMH-Moët Hennessy Louis Vuitton

3. LVMH Moët Hennessy-Louis Vuitton
5 activities
Wines and spirits (16%)
fashion and leather goods (22%)
perfumes and cosmetics (25%)
selective distribution (35%)
watch and jewellery(2%)
LVMH Moët Hennessy-Louis Vuitton

4. LVMH Moët Hennessy-Louis Vuitton
The history
1971: creation of Moët Hennessy
1987: creation of LVMH
1988: acquisition of Givenchy
1991: acquisition of Pommery
1993: acquisition of Christian Lacroix and Kenzo …
1999: acquisition ofKrug, Château d’Yquem, Bliss, Hard Candy, Chaumet, TAG Heuer...
LVMH Moët Hennessy-Louis Vuitton

5. LVMH Moët Hennessy-Louis Vuitton
The history
1743: Moët & Chandon
1765: Hennessy
1780: Chaumet
1828: Guerlain
1852: Le Bon Marché
1854: Louis Vuitton
1946: Christian Dior
1996: Bliss
LVMH Moët Hennessy-Louis Vuitton

6. LVMH Moët Hennessy-Louis Vuitton
The LVMH’s values
Creativity and innovation
Image of quality
Dynamism and ambition
LVMH Moët Hennessy-Louis Vuitton

7. LVMH Moët Hennessy-Louis Vuitton
Current topics
Sales up 16 %
Operating income up 22 %
Net income up 59 %
Strong recovery in selective retailing and Asia
LVMH Moët Hennessy-Louis Vuitton

8. Innovation : a key driver
High sucess of new products
Several new launching
New distribution
concept
LVMH Moët Hennessy-Louis Vuitton

9. Rebalancing of geographical mix
1998
1999
LVMH Moët Hennessy-Louis Vuitton

10. A stronger organization linked to a solid financial position
A new management
structure
A strong balance
sheet
LVMH Moët Hennessy-Louis Vuitton

11. LVMH Moët Hennessy-Louis Vuitton
Financial data
(In Euro millions)
Net sales
Gross margin
Income from operations
Net income from operations
Cash flow from operations
Industrial investments
Stockholder's equity
LVMH Moët Hennessy-Louis Vuitton

12. Consolidated balance sheet
LVMH Moët Hennessy-Louis Vuitton

13. LVMH Moët Hennessy-Louis Vuitton
Gearing
LVMH Moët Hennessy-Louis Vuitton

14. LVMH Moët Hennessy-Louis Vuitton

15. LVMH Moët Hennessy-Louis Vuitton

16. LVMH Moët Hennessy-Louis Vuitton
Bibliography
Louis Bergeron, (1998),
Les industries du Luxe en France, Paris, Editions Odile Jacob.
Roland Barthes, (1967), Systèmes de mode, Paris, Le Seuil.
LVMH Moët Hennessy-Louis Vuitton