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Five Common Features of Outstanding Employee Giving Schemes A presentation and workshop by Christine Jenkins Managing Director of CCWorks
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What does ‘Outstanding’ mean to you? High %age take-up? How high?
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What ‘Outstanding’ means to me Large sums to charity(ies) – relative to size Match Funding – commitment at high level (6%) Administration paid – a given (38%) Directors donate – high level commitment Year on year growth – sustainable
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Outstanding Schemes are cultural Finally, outstanding schemes have become part of the company CULTURE Its……………………….. ‘What We Do’
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Five Common Features of Outstanding Employee Giving Schemes Top level buy-in and pro- active support Easy to join Great marketing and comms Focus Year on year improvement
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What happens in the US? 35% - 40% average take up Some schemes achieve nearly 100% take up How?
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Local Giving through United Way or specific beneficiaries Positive reinforcement from employers - almost ‘opt-out’ High level support from CEO down Recognition and Reward Its got high levels of employee engagement – its CULTURAL
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1. Wishard Health Services Most Successful Ever Campaign Features Dollar for Dollar match by an anonymous donor Employee giving used to leverage further large donations Over $2million raised by 1000 employees 630 employees named on ‘wall of honour’ 117 rooms or areas named ‘in memoriam’ by employees or groups of employees All employee givers awarded 1 day’s leave to volunteer
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2. Riverbed Technologies and Mercy Corps Uses online web pages to promote – one click to give Partners with one charity – Mercy Corps Focused on disaster relief eg. Haiti, Tsunami Matches 25% Achieves 25% take up
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Dartmouth-Hitchcock Hospital and Medical School Which Department? Which disease? 1,300 - $650,000 Donor wall - Targeted - Choices - Recognition
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Discuss Typical take-up in US 35% Are Americans more generous than we are Or do they get it right more often? V
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Deloitte’s Prize Draw Moral: If you’re going to have a prize draw make it a good one! Fly 4 Charity 2500 givers 25% workforce Monthly flight tickets 20% match 40% match to CoY £700,000 annually
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Big Not Always Best? 88% take up
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St James’ Place 80% Take-up Channels Funds to St James’ Foundation Employees choose Beneficiary charities 700 chosen New employees ‘inducted into the scheme’
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Think Money & St James’ Place Top level buy-in and pro-active support? Easy to Join? Great marketing and comms? Focus Year on year improvement
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1. Top Level buy-in
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2. Easy to join - no Where’s that Employee Giving donor form?
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2. Easy to join – Yes! Online – at work or at play Use software Use voting buttons
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Excellent branding Use of multiple communication channels Compelling Campaign Messages 3. Great Marketing and Comms
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4. Focus Specific Beneficiary (ies) Deloitte, ThinkMoney, Wishard, Riverbed, Dartmouth-Hitchcock, St James Place Take-up TargetsDeloitte, ThinkMoney, Wishard, Riverbed, Dartmouth-Hitchcock St James Place Employee Benefits/Incentives/ Rewards? Deloitte, ThinkMoney, Wishard, Dartmouth-Hitchcock, St James’ Place
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5. Year on Year Improvement Keep Building a Culture of Giving Innovate and Get Creative Target New Employees – opt-in/opt-out?
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Any Questions Thank You For Free Online Employee Giving Training Or Innovate to Increase your Take-up Go to www.bigchangeuk.co.uk And register for one of our free training webinars
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Exercise Charities What stops you from working directly with employers? Join 2 people either side of you To discuss and look for solutions PFO’s/PGA’s What more can we do to support charities wanting to work directly with employers?
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