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The Seven Rs of Face to Face Solicitations: Presented by: Chris Hagerty Director of Advancement/Cathedral Prep Partner/Partners in Mission NCEA 2011 New Orleans
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Five Solicitation Steps Identify Research Cultivate Solicit Steward NCEA 2011 New Orleans
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Research We ask our students to do homework… we need to do ours as well! Identify prospects capacity, interests and needs Use all available resources within your school Define a detailed cultivation strategy NCEA 2011 New Orleans
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Rehearse Weak Help Pledge Change Involve Chance Dollars Develop Join Give Powerful Partner Commitment Transform Engage Opportunity Resources Enrich Participate Invest Does practice make perfect? NO… perfect practice makes perfect! Words are powerful tools… use them wisely : NCEA 2011 New Orleans
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Remember Take a walk through the hallways of your building… it will provide you with the courage and inspiration to make the call. NCEA 2011 New Orleans
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Relax Be confident in the need to advance your mission. Be confident in your research. Your demeanor will set the tone for a successful meeting/phone call. Positive mentality: You cant lose… you can only win!!! NCEA 2011 New Orleans
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Recall Is your school/ministry necessary? The answer better be yes, and you better know why! It is critical to inform your constituent about the necessary role your school/ministry plays in the life of your community. This will go a long way in reaching a positive outcome of the solicitation. Your constituent has some form of relationship with your school/ministry. Draw on their experience as a way of establishing an emotional anchor. NCEA 2011 New Orleans
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Recommend Take a sip of water… take a deep breath… the moment has arrived to make the ask. Speak with courage, conviction, emotion, and urgency. Use a predetermined ask line: …at this time Id like to humbly and respectfully ask you to partner with us as together we transform the lives of the young people under our care by making a gift of $1,000,000 to The Campaign for Cathedral Prep. Or …at this time Id like to humbly and respectfully ask you to consider making a gift to The Campaign for Cathedral Prep at a level that clearly demonstrates your commitment to Preps mission without affecting the wants and needs of you and your family. SILENCE CAN BE GOLDEN! NCEA 2011 New Orleans
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Recognize The end of the meeting isnt the end of the story… its just one more chapter. Thank you… thank you… thank you!! NCEA 2011 New Orleans
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Show Me the Money!! NCEA 2011 New orleans
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The Seven Rs of Face to Face Solicitations: Presented by: Chris Hagerty Director of Advancement/Cathedral Prep Partner/Partners in Mission chagerty@cathedral-prep.com NCEA 2011 New Orleans
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