1. Brewer Direct Presents Getting Past the Food Appeal in Fundraising

2. 1.The Rescue Mission Brand aka: Promise – Feeding the Hungry, Helping the Homeless, A Real Bargain! Making History:

3. 1.The Rescue Mission Brand aka: Promise – Feeding the Hungry, Helping the Homeless, A Real Bargain! 2.Marketing the Mission – Missions = Thanksgiving, Like TSA = Christmas or Red Cross = Disasters. When Did This Happen? 3. Donor Acquisition – The First Print Ads…Thanksgiving Dinner for $1.79 4.The Brain – A Defined & Accepted Brand is Nearly Impossible to Change Making History:

4. 1.Thousands of Holiday Only Donors 2.A Changing Mission…Changing Names? (XYZ Mission Ministries, Rebound Rehabilitation Center) 3.I Had No Idea! 4.Education or Fundraising? Dobson Letters 5.Donor Perceptions and a Realistic Expectations (ECFA Argues Donor Intent) World Vision A Challenging Problem:

5. 1.Photo Testing – Man vs. Woman/Child Results: Man Photo Performed 19% Better! 2.Feeding vs. Recovery Abraham Maslow Hierarchy of Needs 3.Expanding the Offers Todays Landscape:

6. 1.New Methods for Fundraising – Even Fewer Words, Less Time and Greater Scrutiny 2.Millennial Donors They Are Willing to Give but Theyll Need More Information in Less Time The Road Ahead:

7. 1.Tell the Truth! But Dont Do it All at Once How Do You Eat an Elephant? 2.Use Multi-Media (Online, Print, Broadcast, Digital, Mobile, PR, Events, Churches, etc.) Be Consistent But Not Boring 3.Volunteers, Major Donors and Close Friends Make Great Ambassadors 4.Focus, Focus, Focus! Chinese Water Torture Better to Do One Thing Well Then Five Things Poorly 5.If you try to stand for everything, youll be known for nothing. 6.Develop a good middle donor strategy: Donor Giving Clubs (monthly, quarterly, EFT/ACH) Middle Donors may be giving two+ per year but at $50 levels New Donor series to educates about broader programs 13 month single gift series to cultivate based on their likes. Initial Suggestions: