1. The Principles of Design
The Principles of Design are ways that you organize the Elements of Art…

2. Balance
How visual weight is distributed to create equilibrium within a work of art.
Symmetrical: Same on both sides
Asymmetrical: Different but still balanced

3. Contrast
Contrast is showing differences between the Elements to create interest.
Three Muscians by Picasso

4. Examples of contrast Smooth-rough Plain-patterned Warm-cool
Large shapes-small shapes
Geometric shapes-organic organic shapes
Light values-dark values
Bright colors-neutral colors

5. Emphasis
Greater attention on certain areas, objects, elements or feelings in a work of art, for example, to emphasize color for mood or importance.

6. Movement
Arranging the parts of a work of art to create a visual path through the work to the focal point.

7. Pattern
Repeating elements, such as line or shape, to create a surface decoration.
The Kiss
by Gustav Klimt

8. Pattern can be regular or irregular.

9. Rhythm
A type of movement in art where some elements recur regularly. Like a dance, it will have a flow of objects that will seem to be like the beat of music.

10. Rhythm can be regular or irregular.

11. Unity
A sense of oneness and wholeness in a work of art. Unity is when everything in the art work is tied together visually.

12. Unity can be achieved by:
Similar colors
Grouping
Lining up edges
Overlapping objects
Repeated technique or texture
Perspective
Using a focal point

13. The 7 Principles of Design
Balance
Contrast
Emphasis
Movement
Pattern
Rhythm
Unity

14. PRINCIPLES OF DESIGN
BALANCE – equilibrium from the distribution of visual weight
CONTRAST – differences that create visual interest
EMPHASIS – greater attention given to an element for importance or mood
MOVEMENT – a visual path to the focal point
PATTERN – surface decoration created by repeating elements, such as line or shape.
RHYTHM - A type of movement in art where some elements recur regularly like the beat of music.
UNITY - A sense of oneness when in the artwork everything is tied together visually.