1. Media Information: The Magic Network – North West

2. Transmission Area Magic Network – North West Population Adults 15+:5,115,000 Men 15+:2,506,000 Women 15+:2,608,000 Source: RAJAR, Magic Network – North West TSA, 6 months PE Dec 12

3. Magic Network - Weekly Reach Reach (000)’s 197,000 adults listen to Magic in the north West every week or a total of 2 million hours per week. An Average of 10.4 per listener Source: RAJAR, Magic Network – North West TSA, 6 months PE Dec 12

4. Magic Network - Listenership by Age Group Reach (000)’s Source: RAJAR, Magic Network – North West TSA, 6 months PE Dec 12

5. Magic Network – Profile by Age Group % Source: RAJAR, Magic Network – North West TSA, 6 months PE Dec 12. Does not cover the whole TSA

6. 41% 59% Reach (000’s) Magic Network – Social and Gender Profile Source: RAJAR, Magic Network – North West TSA, 6 months PE Dec 12

7. Magic Network – Social and Gender Profile % Source: RAJAR, Magic Network – North West TSA, 6 months PE Dec 12. Does not cover the whole TSA