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Published byOwen Dolan Modified over 11 years ago
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Managing Online Businesses Following the Growthand Dollars David Snyder Associate Publisher Crains Chicago Business
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Our core product/strengths 29-year old newspaper Weekly news cycle Loyal base subscriber/readership Ability to sell premium- priced advertising and subscriptions
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Our online product DAILY NEWS site lauched in August 2000 Related but separate brand, ChicagoBusiness.com, with strong linkage to Crains 160,000+ registered users; 225,000+ unique visitors per month.
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Large Email news alert business 64,000 subscribers to weekly alert 60,000 subscribers to P.M. daily alert 60,000 subscribers to CRAINS A.M. 45,000 to custom alerts More than 4 million requested alerts sent each month
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Expanding our reach Large user base with 75% in upper or middle management 79% online users are not print subscribers to Crains Chicago Business. 51% are not regular Crains readers.
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Growing our revenues Web revenues were virtually non- existent 10 years ago. Now a seven- figure revenue source. Solid margins. No printing/mailing costs. But continued investment in technology Growing 30%-50% a year
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Growing our revenues How we make money: Advertising sales (80-90%) Ads sold on both Web sites and emails Roughly 80% also print advertisers Roughly 20% online-only advertisers Subscription fees (10-20%)* $24.95 annual for print subscribers $69.00 for non-print subscribers $99.00 combo print-online subscription * Access to weekly issue of Crains and unlimited access to archives
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Build our print franchise 200320042007 Direct Mail58%55%51% Web16%21%28% Sub Cards8%5%4% Control to Paid4%5%7% Voluntary7%6%3% Agency7%
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Where the revenue action is CPM-based display advertising. Lions share of revenue Most price competition Growth curve will start to flatten Multimedia! High growth Sponsorship, not CPM driven Audience development biggest challenge Specialized products
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Multimedia
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Whats next: Multimedia (Video)
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Specialized products
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Think outside the box
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Managing Online Businesses Following the Growthand Dollars David Snyder Associate Publisher Crains Chicago Business
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