6. Gilded Age
The dizzying array of things to do and buy convinced many Americans that the US was in a golden age.
But there were still many problems
This terms refers to how the last decades of the 1800s were gilded on the outside but had a rotten core on the inside.

8. Sec 3: Social and Cultural Trends
Mass Culture
Main Idea: One of the effects of the spread of transportation, communication, and advertising was that Americans all across the country became more and more alike in their consumption patterns. Rich and poor could have similar clothing styles, gadgets, toys, and food preferences. This phenomenon is known as mass culture.
Sec 3: Social and Cultural Trends

9. Chart: U.S. Literacy Rates, 1870-1920

10. Transparency: Educating Americans

11. East Weymouth HS -1907

12. Americanization
The process of working immigrants into American culture (language, customs, food)

13. Newspapers Joseph Pulitzer –World
William Randolph Hearst – Morning Journal

14. Sec 3: Social and Cultural Trends
Americans Become Consumers during the Gilded Age
Main Idea: As a result of industrialization and urbanization, more people began to work for wages rather than for themselves on farms. At the same time, more products were available than ever before and at lower prices. This led to a culture of consumerism, in which people wanted and bought the many new products on the market.
Sec 3: Social and Cultural Trends

15. Rowland H. Macy 1858
Marshfield in Chicago

18. Infographic: New Ways of Shopping

19. Transparency: Mail Order Catalogs

20. Sec 3: Social and Cultural Trends
New Forms of Popular Entertainment
Main Idea: Urban areas with thousands of people became centers for new types of entertainment in the Gilded Age. Clubs, music halls, and sports venues attracted large crowds with time and money to spend. The middle class also began to take vacations, while the working classes sought chances to escape from the city, even if just for a day.
Sec 3: Social and Cultural Trends

30. 1912

33. Note Taking: Reading Skill: Identify Main Ideas
Mass Culture
Transmitted through
Transportation, advertising and communication made Americans more alike in their consumerism
Newspapers both reflected and helped create mass culture
Public education expanded rapidly
Consumerism
More people worked for wages
More products were availale at lower prices
Department stores opened
Mail-order businesses boomed
Consumers bought brand-name goods.
Entertainment
Urban areas became entertainment centers
Clubs, music halls, attract crowds
Touring outdoor shows drew crowds
Vaudeville
Movies
Sports
Note Taking: Reading Skill: Identify Main Ideas