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Chapter 3 – Slide 1 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© The Communication- by-Objectives Approach
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Chapter 3 – Slide 2 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Plan a message using the Communication-by-Objectives approach. Compose a message draft following the Communication- by-Objectives approach and incorporating the six Cs of effective messages. Identify the activities involved in Complete a Message, the third step of the Communication-by-Objectives approach.
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Chapter 3 – Slide 3 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© The Communication-by-Objectives (CBO) approach is a step-by-step, whole-into-parts method. Plan a Message. Identify the Objective. Visualize the Audience. Gather Supporting Information. Organize the Information. Compose a Draft. Complete a Message.
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Chapter 3 – Slide 4 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 1 Identify the Objective Why are you creating the message? To persuade? To inform? To inquire?
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Chapter 3 – Slide 5 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 1 Visualize the Audience Who is your audience? What do you know about your audience? When will the audience receive your message? Where will the audience members be when they receive your message? Why will the audience be interested in your message? How can your learn more about your audience?
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Chapter 3 – Slide 6 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 1 Gather Supporting Information Generate ideas. Brainstorming Nonstop writing Bubble writing Select ideas.
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Chapter 3 – Slide 7 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 1 Organize the Information Two Basic Message Patterns Direct Indirect Outline Formats Traditional Indented
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Chapter 3 – Slide 8 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 2 Choose Words Concreteness Correctness Completeness Courtesy Clarity Conciseness
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Chapter 3 – Slide 9 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 2 Construct Sentences Topic sentences Supporting sentences Concluding sentences Transitionals Voice Length
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Chapter 3 – Slide 10 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 2 Assemble Paragraphs Placement Sequence Time Logic Cause and Effect Comparison and Contrast
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Chapter 3 – Slide 11 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 2 Choose Paragraph Locations Opening Middle Closing
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Chapter 3 – Slide 12 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 3 Proofread Check for correctness in the following areas: Content Mechanics Format Meaning Follow proven proofreading tips. Use proofreader marks.
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Chapter 3 – Slide 13 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 3 Edit Incorporate courtesy. Check for clarity. Rephrase for conciseness. Choose concrete words. Check for correct content and mechanics. Review for completeness.
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Chapter 3 – Slide 14 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 3 Revise Make changes marked during the editing process. Repeat editing and revising activities as often as necessary.
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Chapter 3 – Slide 15 Effective Communication for Colleges, 10 th ed., by Brantley & Miller, 2005© Chapter 3 – Section 3 Finalize Select acceptable format. Proofread final copy.
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