1. Your holiday marketing – done. Order by Nov. 1 for a Nov. 30 launch.

2. Holiday Buying Cycle*: Phase 1: Shopping for self Nov. 1 – 22 Phase 2: Shopping for others Nov. 23 – Dec. 14 Phase 3: Last-minute shopping Dec. 15 – 24 Holiday 2012 Nov. 1 – Dec. 25 *Phases developed by Aveda

3. The Offer: Designed to increase average gift card sale Voucher will specify for free services or products Gift is to give or to keep Voucher redeemable after 12/26 Holiday 2012 Nov. 1 – Dec. 25 Proven offer increases gift card sales

4. Proven offer increases gift card sales Includes: Kick-off email (emails include design & send) Cyber Monday email 5 countdown emails 2 website updates 2 Facebook cover photos 150 Facebook posts (for you to post) In-store signage 25 mirror cards 1 poster 1 cash-wrap POP 100 offer vouchers $2200 Order by 11/1 for 11/30 launch. Holiday 2012 Nov. 1 – Dec. 25

5. Aveda Mobile Shopping App Holiday 2012 Nov. 1 – Dec. 25 Includes: 25 mirror cards Online order page $850 Sends gift set orders to front desk email address Collects guest's order, name and phone number Gives 72 hours for pickup and payment Gift sets can be excluded ($25 per update after launch)

6. Add direct mail to your top customers Holiday 2012 Nov. 1 – Dec. 25 Drives traffic to online order form (when purchased with snap-to-shop system) Front desk fulfills orders for guest pick-up Your salon gets the sale Triggers urgency with double points 500: $3451000: $420 Front Back

7. Holiday 2012 Nov. 1 – Dec. 25 Gift-worthy gift cards Coordinates with holiday offer and collateral No envelope necessary 250: $450

8. Holiday 2012 Nov. 1 – Dec. 25 Aveda Double Points Day Nov. 29 – Dec. 2 Promo package includes: Web update Email Aveda allowing date flexibility around events. $435

9. Holiday Homework 101 Holiday 2012 Nov. 1 – Dec. 25