1. Creative Ad Campaign »Advertising makes you spend money you dont have for something you dont want. -Will Rogers, American actor

2. EITHER/OR Strategies for Persuasive Writing

3. E »Everyone is doing this or buying this; a.k.a. the bandwagon technique.

4. I »Intelligent people buy into this (appeal to intellect).

5. T »This is good for you or someone you know.

6. H »Happiness will come for you or someone you know.

7. E »Every reasonable person would agree (appeal to common sense).

8. R »Right-this is your right.

9. O »Opinion of an expert - he/she says its a good idea or product.

10. R »Responsibility - this is your responsibility.