1. IS IT TIME TO CUT THE COAXIAL CORD? What Should Your Distribution Be? SMS, Inc. - Don Bowen, CEO

2. Determine What You Need One University's Situation:  Bulk billing from local MSO  Basic service only  $12/dorm and going up  MSO owns distribution The University Wants:  Ownership of the system  Capability to deliver advanced programming packages to individual students  Stay within existing budget  Technologically advanced system SMS, Inc. - Don Bowen, CEO

3. The Model SMS, Inc. - Don Bowen, CEO Take expensive sports programming (ESPN, Fox RSN) out of the bulk basic, reducing the cost. Make the sports programming available in common areas and available for purchase in every dorm. Use the savings from the programming to build a fiber system that the University owns and controls. Use Dish Network PCO program to deliver advanced programming to individual students.

4. Results SMS, Inc. - Don Bowen, CEO By the numbers:  Seven (7) total dorm rooms purchased advanced programming.  Three (3) complaints on the change.  University has 22 fiber miles with 2000 strand miles of fiber serving 4 campuses.  Upon completion of the system build-out, their programming rate will be between $0.00 & $2.95, all within their control.  University is exploring new ways to distribute programming and get revenue on the system. (Tivli & others)