1. Analyzing Texts or How to Sell a Swagger Wagon Language and Composition, 2010

2. For every text, you must know Audience: For whom is the text written? Audience: For whom is the text written? Purpose: Why is the text written? Purpose: Why is the text written? Main Idea: What is the message of the text? Main Idea: What is the message of the text? Supporting Details: How does the writer develop his/her main idea? Supporting Details: How does the writer develop his/her main idea?

3. Audience The group you are addressing The group you are addressing Variety of different mediums: writing, video, lecture, etc. Variety of different mediums: writing, video, lecture, etc. A successful argument is adapted to the targeted audience A successful argument is adapted to the targeted audience

4. Purpose Purpose is the reason why you are writing/persuading Purpose is the reason why you are writing/persuading Think of your purpose, and then think of which form and style work best to achieve your purpose Think of your purpose, and then think of which form and style work best to achieve your purpose

5. Main Idea The most important information that shows the overall idea The most important information that shows the overall idea The chief point being conveyed The chief point being conveyed

6. Supporting Evidence The facts, statements, examples, etc. that illustrate and clarify the main idea The facts, statements, examples, etc. that illustrate and clarify the main idea The strength of the supporting evidence can make or break an argument The strength of the supporting evidence can make or break an argument

7. A peculiar situation... How to make this Seem like this

8. The Challenge http://www.youtube.com/watch?v=ql- N3F1FhW4 http://www.youtube.com/watch?v=ql- N3F1FhW4 1.Whats the main idea? 2.How is this idea supported? 3.Who is the intended audience? How does this video appeal to them? 4.What is the purpose of this video?

9. Ellens Turn Watch this video of Ellen delivering a commencement speech at Tulane University in New Orleans. Watch this video of Ellen delivering a commencement speech at Tulane University in New Orleans. Listen carefully to her words and consider those four key ideas: audience, purpose, main idea, and supporting evidence,. Listen carefully to her words and consider those four key ideas: audience, purpose, main idea, and supporting evidence,. http://www.youtube.com/watch?v=0JccudODww Y http://www.youtube.com/watch?v=0JccudODww Y