1. ECOMM AWARDS

2. München „Gscheid Mobil“ – Unsere Stadt bewegt Menschen New residents – Welcome kit Munich - Almada Dipl.-Ing. Bianca Kaczor

3. New residents – Welcome kit Munich-Almada Dipl.-Ing. Bianca Kaczor Seite 3 First ideas... First ideas – SEGMENT staff exchange in Munich New resident test call

4. New residents – Welcome kit Munich-Almada Dipl.-Ing. Bianca Kaczor Seite 4 Welcome kit Munich Almada

5. 22ª ASSEMBLEIA GERAL | 04 Maio de 2010 Almada’s New Residents Welcome Kit Campaign  Developed in the framework of SEGMENT Project (EIE)  “Lack of information”: the most important barrier to the use of PT by particular segments of the “new residents in Almada” target group  Concept inspired in Munich’s approach  Best practice transferred to Almada: very fruitful cooperation between the 2 Municipalities

6. New Residents Welcome Kit to Almada PT operators of Almada: Transtejo, Transportes Tejo, S.A. MTS, Metro Transportes do Sul, S.A. Fertagus, Travessia do Tejo, S.A TST, Transportes Sul do Tejo, S.A. ECALMA, Empresa Municipal de Estacionamento e Circulação, E.M. Transpraia, Transportes Recreativos da Praia do Sol

7. 22ª ASSEMBLEIA GERAL | 04 Maio de 2010 Measured success  Among new residents who received the Welcome Kit:  Car use decreased 5,8%  PT use increased by a very significant 13,3%  Higher than usual media coverage (for positive mobility issues)

8. 22ª ASSEMBLEIA GERAL | 04 Maio de 2010 Success Factors  Political support  Local commitment towards sustainable urban mobility  Fruitful and open cooperation: between local governments and local stakeholders  Will to go beyond one’s competences