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Published byDanielle Simson Modified over 10 years ago
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ECOMM AWARDS
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München „Gscheid Mobil“ – Unsere Stadt bewegt Menschen New residents – Welcome kit Munich - Almada Dipl.-Ing. Bianca Kaczor
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New residents – Welcome kit Munich-Almada Dipl.-Ing. Bianca Kaczor Seite 3 First ideas... First ideas – SEGMENT staff exchange in Munich New resident test call
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New residents – Welcome kit Munich-Almada Dipl.-Ing. Bianca Kaczor Seite 4 Welcome kit Munich Almada
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22ª ASSEMBLEIA GERAL | 04 Maio de 2010 Almada’s New Residents Welcome Kit Campaign Developed in the framework of SEGMENT Project (EIE) “Lack of information”: the most important barrier to the use of PT by particular segments of the “new residents in Almada” target group Concept inspired in Munich’s approach Best practice transferred to Almada: very fruitful cooperation between the 2 Municipalities
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New Residents Welcome Kit to Almada PT operators of Almada: Transtejo, Transportes Tejo, S.A. MTS, Metro Transportes do Sul, S.A. Fertagus, Travessia do Tejo, S.A TST, Transportes Sul do Tejo, S.A. ECALMA, Empresa Municipal de Estacionamento e Circulação, E.M. Transpraia, Transportes Recreativos da Praia do Sol
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22ª ASSEMBLEIA GERAL | 04 Maio de 2010 Measured success Among new residents who received the Welcome Kit: Car use decreased 5,8% PT use increased by a very significant 13,3% Higher than usual media coverage (for positive mobility issues)
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22ª ASSEMBLEIA GERAL | 04 Maio de 2010 Success Factors Political support Local commitment towards sustainable urban mobility Fruitful and open cooperation: between local governments and local stakeholders Will to go beyond one’s competences
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