1. Steffen Staab staab@uni-koblenz.de 1WeST Web Science & Technologies University of Koblenz ▪ Landau, Germany Patterns in Web History

2. Steffen Staab staab@uni-koblenz.de 2WeST FROM WEB 1.0 TO WEB 3.0

3. Steffen Staab staab@uni-koblenz.de 3WeST http://webscience.org/web-observatory/about/tracking-explosive-growth/

4. Steffen Staab staab@uni-koblenz.de 4WeST From Web 1.0 to Web 2.0

5. Steffen Staab staab@uni-koblenz.de 5WeST Social Web: Producer and Consumer Web 1.0: HTML pages served up then viewed using a browser Read Page Static Web Coders Client/Server Web Browser Geeks Web 2.0: Web pages plus other content, shared (interactively) over the web. More like an application than a page Write & Contribute Post Dynamic Everyone Web Services Browser, RSS Reader, App Mass Amateurisation

6. Steffen Staab staab@uni-koblenz.de 6WeST From Web 1.0 to Web 2.0

7. Steffen Staab staab@uni-koblenz.de 7WeST WEB 3.0

8. Steffen Staab staab@uni-koblenz.de 8WeST Google Rich Snippets

9. Steffen Staab staab@uni-koblenz.de 9WeST

10. Steffen Staab staab@uni-koblenz.de 10WeST Return on Investment  BestBuy early adopter  Launched Semantic Product Web, augmented with GoodRelations and RDFa,  30% increase in traffic to their pages.  (not a scientifically precise experiment!)  Nick Cox@Yahoo!  search results augmented with structured data get 15% higher click-through rate Cf http://www.chiefmartec.com/2009/12/best-buy-jump-starts-data-web- marketing.html

11. Steffen Staab staab@uni-koblenz.de 11WeST BEYOND WEB 3.0: SOCIAL MACHINES Massive Collaboration through Slides adapted from Jim Hendler de.slideshare.net/jahendler/social-machines-oxford-hendler

12. Steffen Staab staab@uni-koblenz.de 12WeST “Productive” Social Machines  It is estimated that 21% of the world’s population uses the World Wide Web  And this number is growing as cell phones and mobile Web technologies become increasingly usable as primary browser platforms  Modern Web sites can handle huge amounts of human time and effort  Cf. Facebook reports 4,000,000,000 minutes are spent on the site every day (> 7500 person/years per day!) Note: IBM < 7500 person/years per year… Can we create technologies that make it possible to harness portions of that time and effort to help solve real-world problems?

13. Steffen Staab staab@uni-koblenz.de 13WeST A vision Imagine  Hundreds of millions of people  Effectively able to network together  Working with the data archives of science, govts, NGOs, etc. Working together on the Web to cure disease, to feed the hungry, and to empower the powerless… Is this Science Fiction?

14. Steffen Staab staab@uni-koblenz.de 14WeST Idea 1, do this by accident Being explored, but how do we make this purposeful?

15. Steffen Staab staab@uni-koblenz.de 15WeST Harnessing this power “unknowlingly” You have likely helped to make Optical Character Recognition better! Von Ahn et al, 08

16. Steffen Staab staab@uni-koblenz.de 16WeST Harnessing the power for “fun” Von Ahn, 06

17. Steffen Staab staab@uni-koblenz.de 17WeST Harnessing human knowledge for problem solving Raddick et al, 07

18. Steffen Staab staab@uni-koblenz.de 18WeST

19. Steffen Staab staab@uni-koblenz.de 19WeST Web Science: the Theory and Practice of Social Machines “Computers help if we can use them to create abstract social machines on the Web… the stage is set for an evolutionary growth of new social engines. The ability to create new forms of social process would be given to the world at large” Berners-Lee Weaving the Web 1999 Via Wendy Hall, http://wiki2011.webscience.deri.ie/websci2011/

20. Steffen Staab staab@uni-koblenz.de 20WeST Guttenplag

21. Steffen Staab staab@uni-koblenz.de 21WeST Exploring motivation: Online meets offline in an “ad hoc” organization Better translation: People-Powered Search Via Jim Hendler

22. Steffen Staab staab@uni-koblenz.de 22WeST Kitten Killer of Hangzhou “The Human Flesh Search Engine: Democracy, Censorship, and Political Participation in Twenty-First Century China” Vincent Capone, University of Massachusetts Boston Graduate student in History Based on an undergraduate thesis from the University of Massachusetts, Amherst. http://scholarworks.umb.edu/cgi/viewcontent.cgi?article=1016&context=ghc Raising questions of legal norms, ethics, psychology,...

23. Steffen Staab staab@uni-koblenz.de 23WeST What HFS is used for From http://de.slideshare.net/jahendler/social-machines-oxford-hendler

24. Steffen Staab staab@uni-koblenz.de 24WeST SOCIO-ECONOMIC DEVELOPMENT

25. Steffen Staab staab@uni-koblenz.de 25WeST http://thewebindex.org/data/index/

26. Steffen Staab staab@uni-koblenz.de 26WeST Web Index 2012

27. Steffen Staab staab@uni-koblenz.de 27WeST Web Index 2012 – Part 2

28. Steffen Staab staab@uni-koblenz.de 28WeST http://www.internetworldstats.com/stats.htm

29. Steffen Staab staab@uni-koblenz.de 29WeST

30. Steffen Staab staab@uni-koblenz.de 30WeST

31. Steffen Staab staab@uni-koblenz.de 31WeST

32. Steffen Staab staab@uni-koblenz.de 32WeST MODEL FOR TECHNO-SOCIOLOGICAL DEVELOPMENT IN THE WEB

33. Steffen Staab staab@uni-koblenz.de 33WeST Web Science: Motivation  The Web is an engineered space created through formally specified languages and protocols.  Humans are the creators of Web pages and links between them. Their interactions form emergent patterns in the Web at a macroscopic scale.  Human interactions are governed by social conventions and laws. http://www.w3.org/2008/Talks/0708-ws-30min-tbl/ http://www.w3.org/2007/Talks/0509-www-keynote-tbl

34. Steffen Staab staab@uni-koblenz.de 34WeST Example: Email

35. Steffen Staab staab@uni-koblenz.de 35WeST Example: WWW

36. Steffen Staab staab@uni-koblenz.de 36WeST Example: WWW (2)

37. Steffen Staab staab@uni-koblenz.de 37WeST Example: WWW (3)

38. Steffen Staab staab@uni-koblenz.de 38WeST Motivation: Wiki

39. Steffen Staab staab@uni-koblenz.de 39WeST Motivation: Blogs