5. An annual EU event since 1985 To mirror the cultural variety within EU. European Capital of Culture

6. Umeå targets the capital of culture year in order to: Strengthen the people Strengthen the city Strengthen the culture Strengthen the northern region Strengthen the European collaboration

7. Culture as a driver for growth A lever towards the municipality’s long-term growth targets – 200.000 inhabitants by the year 2050

8. Culture as a marketing tour – Caught by [Umeå]

10. Based on the eight seasons of the Sami people Every season includes: – An opening ceremony – Projects and events – Recurring projects – Festivals The program

11. Built through co-creation The projects are run by cultural actors, societies, organisations, institutions and private persons The program year

21. The program will continue to grow and develop on our website: www.umea2014.se

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