1. INDIA’S CONSUMER INVESTMENT BANK
NORTHBRIDGE CAPITAL
INDIA’S CONSUMER
INVESTMENT BANK
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

2. NORTHBRIDGE CAPITAL
“NORTHBRIDGE CAPITAL BRINGS THE STRENGTH OF OUR RELATIONSHIPS AND TWO DECADES OF EXPERIENCE IN THE CONSUMER/FMCG SECTOR TO CREATE ENHANCED VALUE AND WEALTH FOR OUR CLIENT COMPANIES, OWNERS AND THEIR INVESTORS”
– ASHU DUTT
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

3. NORTHBRIDGE CAPITAL EXECUTIVE SUMMARY SERVICES PRACTICE AREAS DOMAINS
CLIENT S
RESEARCH COVERAGE
TEAM PROFILES
CONTACT INFORMATION
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

4. NORTHBRIDGE CAPITAL EXECUTIVE SUMMARY
Northbridge Capital (Northbridge) is an Investment Bank (Category I Merchant Banker) regulated by Securities & Exchange Board of India (SEBI)
For over 15 years, Northbridge Capital’s Consumer Practice has worked with owners/promoters of Indian consumer/FMCG companies on raising capital, acquisition and stake sales
Over the past decade, Northbridge has established leadership with Indian consumer/FMCG companies in cross border acquisitions and private and public equity capital
Northbridge has also advised some of the world’s largest Consumer/FMCG corporations on their India entry, identification of Indian partners and acquisition of Indian businesses and distribution companies
Northbridge has worked with consumer clients on raising domestic and international capital from private and public markets
Our relationships with the founder/promoters of over 200 Indian Consumer/FMCG companies across the entire spectrum of manufacturing, distribution and retail has been built over 2 decades and that’s what differentiates Northbridge reach and deal capabilities
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

5. NORTHBRIDGE CAPITAL HISTORY
Northbridge Capital’s(Northbridge) was founded by legendary financial markets guru Ashu Dutt after he returned from the US in 1996.
Northbridge origins go back to 1996 when its founder Ashu Dutt returned to India to set up a wealth management company for India’s company founders/promoters/owners. From its origins of working with company founders and their families, Northbridge Capital has emerged as a leader in raising capital and global M&As for Indian companies.
Mr Dutt has been a financial anchor on some of the most popular financial market programs in India with CNBC, Bloomberg etc. He is also widely respected across Asia on his expertise in M&As and Financing and is a guest speaker and Master speaker at several top management conferences and Masterclasses across Asia.. Mr Dutt is also the author of 10 Best selling books on finance and financial markets which have been published in multiple languages.
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

6. NORTHBRIDGE CAPITAL GOING BEYOND RAISING CAPITAL
Northbridge has always looked beyond just raising capital. It has been our firm belief that India’s is poised for one of the biggest consumer revolutions in the world has ever seen
Now that the revolution is in process, we have over a decade’s expertise, experience and relationships to assist both Indian and Global companies enter and grow in this market
As the market evolves rapidly, Indian promoters are faced with difficult decisions of selling out, leveraging their distribution networks and forming new JVs. We have both the global and the Indian relationships to make this possible and the deal experience to advise on the suitability of each option
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

7. NORTHBRIDGE CAPITAL SERVICES Mergers & Acquisitions
India M&As – We have worked with several global companies across categories in acquiring Indian business to scale up their distribution and rollout in India. It is our 2 decade old relationships with over 200 Indian consumer/FMCG companies that gives us unprecedented leverage in identifying and closing deals
Cross Border M&As – Our ability to source deals across India, US and Europe is unmatched and we have originated several cross border consumer/FMCG deals
Raising Capital
We assist Consumer/FMCG companies with raising domestic equity capital from Public and Private markets
Global equity capital – Our expertise on potential capital raising jurisdictions is unmatched. We work closely with investment banks around the world to find overseas listings for Indian companies
Global Alliances & Joint Ventures
Advising Indian Consumer/FMCG t companies on Joint Ventures and Global alliances
Advising Global companies on local partners
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

8. NORTHBRIDGE CAPITAL SERVICES – RAISING CAPITAL
Our advise to clients goes beyond just raising capital. After understanding a client’s need for capital, we suggest the phases to grow through to maximize ‘price discovery’ and valuation
Our goal is to advise our clients on the most appropriate capital at the lowest cost of capital for our clients from any market or any instrument available. We leverage our global network of affiliates (Investment Banks, Private Equity Funds etc) and our expertise in knowing which markets or instruments offer the best options for our client
Equity Capital Raising – IPOs in India or key Financial markets like London, Singapore, Hong Kong or raising capital from Private Equity/Real Estate Funds
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

9. NORTHBRIDGE CAPITAL SERVICES – RAISING CAPITAL – RATIONALE
Some key reasons we believe companies should consider raising capital even if they don’t need funds:
“Monetization” of the business- Most businesses are not “unitized” i.e. if the founders need to raise capital by selling a part, it is usually not possible. By raising capital for sources like Private Equity, IPOs, foreign listings, a founder “monetizes” the company and can buy or sell the company is “units” rather than the entire business
“Price Discovery” – What is the business worth? Traditional benchmarks thow up valuations that are based on Earnings, assets etc. They rarely throw up benchmarks which are based on the buyer’s eagerness to buy. By raising capital, the founder “discovers the price” of the company since those who buy into it not just look at the company’s valuation but the country’s growth, the interest in the country’s paper etc
De risking- Usually, entrepreneurs have their entire capital invested in one business (including pledging the own personal assets). Raising capital allows you to “de risk” your personal capital from the ups and downs of the business
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

10. NORTHBRIDGE CAPITAL SERVICES – RAISING CAPITAL – EQUITY OPTIONS
Private Equity Capital – Northbridge Capital has working relationships with over 300 private equity funds across investment sizes and sector specializations
IPOs/Local Listing – Not every business is conducive to a public issue. While public issues increase visibility they also magnify problems
Foreign Listings – Foreign listings take advantage of the easy availability of capital in a particular market at a particular point of time and/or the interest in that country
Companies may look to list to take advantage of cheaper capital or for raising their profile in regional or global markets
Given our extensive experience on working on foreign listings, we assist companies with weighing the pros and cons of being listed in foreign markets and assisting them with identifying the right advisors
London AIM Market
Singapore Stock Exchange
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

11. NORTHBRIDGE CAPITAL
SERVICES – RAISING CAPITAL – REPRESENTATIVE ASSIGNMENTS
We have assisted companies with identifying the right intermediaries to raise capital in any financial market where it is available at the cheapest cost. Here are some examples
Private Equity for FMCG company
Sale of promoters stake in Consumer company
Acquisition of Indian consumer companies for a global company
London AIM listing for a OTC Brands company
Personal Care brand acquisitions for a large FMCG distribution company
Acquisition of beer and wine brands for Indian Food & Beverage company
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

12. NORTHBRIDGE CAPITAL
THE NORTHBRIDGE CAPITAL PROCESS – FOR INVESTEE COMPANIES
Founders/Companies usually look at global capital as a source of funds and often end up selling out at prices that may be attractive to them. They rarely think about the motivation of the investor which could be anything from an India entry, another spoke in their global hub etc. We understand the motivations of institutional investors and global partners and bring that experience and advice to maximize valuations while at the same time making sure that quality of investors is not compromised and our clients are not “pricing themselves out of the deal”
Most clients are structured the way they are for administrative convenience or local regulations or bank credit. Most have never seen their business from a valuation perspective. Our first input is to put the business in formats that provide the best valuation given how investors look at these businesses. For example we may “splice” a real estate company into a Commercial, Residential, IT Parks and Hospitality company and within each specialized company create “SPVs” to find the best global partners. Such structuring achieve both the best valuations and brings in specialized partners in the business
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

13. NORTHBRIDGE CAPITAL SERVICES – MERGERS & ACQUISITIONS Sell Side
We advise target companies (unlisted) or selling promoters/founders (unlisted) with independence and without any conflict of interest as we are not part of any large financial institution
We can give impartial and objective advice on the merits of any offer and assist in negotiations. Our experience in negotiation ensures that you not only get the best price but also the best deal
Buy Side
We advise on stock and asset purchase of or by any company or acquisitions of global companies (unlisted) by local companies (unlisted)
We give objective advise on identifying a target company, chances of securing it, value of acquisition, and also assist in negotiating and closing the deal.
Cross Border M&As – Our ability to source deals (in the unlisted space) across India, Asia and Europe is unmatched
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

14. NORTHBRIDGE CAPITAL
SERVICES – MERGERS & ACQUISITIONS – REPRESENTATIVE ASSIGNMENTS
Sale of promoters stake in Consumer company
Acquisition of Indian consumer companies for a global company
London AIM listing for a OTC Brands company
Personal Care brand acquisitions for a large FMCG distribution company
Acquisition of beer and wine brands for Indian Food & Beverage company
* Includes transactions where we are working with an affiliate and also those in process
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

15. NORTHBRIDGE CAPITAL PRACTICE AREAS CAPITAL
Northbridge Capital assists Indian companies to access public and private equity capital in India and abroad. Our expertise includes:
Private Equity/Family Office Capital
Public capital from Indian listings
Listings in foreign jurisdictions including London, Singapore etc
M&A
Our M&A practice is an industry leader in global acquisitions of Consumer/FMCG assets and brands by Indian companies and acquisition of Indian companies and brands by global companies
GLOBAL/LOCAL PARTNER IDENTIFICATION
This is where the relationships of our founders with owners of Indian businesses and an understanding of the kind of foreign partners they will be able to work with brings invaluable insights
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

16. NORTHBRIDGE CAPITAL DOMAIN
Northbridge Capital’s Consumer Practice has over a decade of expertise, experience and 2 decades of relationships with listed and unlisted Indian consumer companies
Our domain expertise for clients (both on the buy and sell side) in a) Raising Capital b) Mergers & Acquisitions c) Financial Advisory is in the following areas:
Fast Moving Consumer Goods (FMCG)
Beverages – Alcohlic & Non Alcoholic
Personal Care
Retail
Hotels, Restaurants & Cafes
Franchising
Building & Construction
Packaged food
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

17. NORTHBRIDGE CAPITAL CLIENT LIST (REPRESENTATIVE LIST) Europ Assistance
Blue Coast Hotels
Pantaloon
Jubiliant Organosys
Khasa Disterlleries
Amrut Distilleries
Bharat Distilleries
Nature’s Bounty
Priya Foods
Limtex
Roca
Ess Ess
Viva – Retail Pharmacy
Kodomo
SHL Consumer Products distribution
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

18. NORTHBRIDGE CAPITAL RESEARCH COVERAGE
Northbridge Capital’s Consumer Practice covers India’s consumer sector and over 10 sub sectors like Personal Care, Food & Beverage etc. In addition, we have extensive research on M&A in India, cross border and brands. This coverage is one of the largest of its kind in India
Research can be accessed at
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

19. NORTHBRIDGE CAPITAL TEAM
Northbridge Capital’s Consumer team brings 2 decades of unmatched relationships with over 200 of India’s business founders/promoters in Personal Care, Food & Beverages etc. We cover the entire spectrum of production, distribution and retail. This experience shows up in our ability to work both for Indian clients on outbound M&As and capital raising and inbound M&As for global companies
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

20. NORTHBRIDGE CAPITAL FOUNDER PROFILE
Ashu Dutt is the Managing Director and founder of Northbridge Capital. He is also the founder and MD of Investment Management firm, Dutt Capital Advisors (registered as a Portfolio Manager with the Securities & Exchange Board of India). Ashu has advised some of the world's largest corporations on Indian partners and India entry including companies like Generali. Ashu brings over 15 years of relationships with over 1000 promoters of some of India’s largest companies.
Ashu is a widely acknowledged as a Financial markets guru across Asia and a nationally respected and followed Television personality and best selling financial author. His impeccable reputation as a Financial Markets guru has been built over a decade of his multi layered association with Financial Markets as a best selling Financial Markets Author, Financial Media, Institutional brokerage and government (as a Tax Policy Analyst).
Ashu has also been a nationally respected financial markets expert and has been a consultant/editor/anchor. He was the Financial Markets Editor with CNBC. He has also been the Chief Consulting Editor with Bloomberg
Ashu was the CEO at Dutt Stock Broking Limited (Member, National Stock Exchange & OTC Exchange of India), an institutional broker and equities research house. Dutt Stock Broking Limited was listed for 3 continuous years in the “Who’s Who in Asian Equities”
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

21. NORTHBRIDGE CAPITAL ASHU DUTT (CONT….)
Ashu is the author of the best selling “The Penguin Guide to Personal.Finance” and the “The Penguin Guide to Winning on the Stock Market” published by Penguin Books. He is signed a book deal for 8 financial books   
Ashu has also been a Master Trainer and a Conference speaker across Asia speaking at Investment Banking/Private Equity/Real Estate Structured conferences like Barclays, UBS and Citibank. He has also been invited as a Master Trainer by Investment Banking Associations like the Malaysian Investment Banking Association. Among the areas he is considered an authority include M&As, Wealth Management, Private Equity and Real Estate Structured Finance. Ashu’s area of expertise is Asia’s booming markets in these areas specially markets like India, Thailand, Malaysia
Before returning to India in 1996, Ashu was Manager-International Taxes and Special Projects at Continental Grain Company, the world’s fourth largest private company and the second largest commodities and commodities options trader (and a member at the Chicago Board of Trade) headquartered in New York. He has also worked as a Tax Policy Analyst with the Office of Tax Policy, New York City Department of Finance in New York
Ashu is a Certified Public Accountant certified in the State of Maryland, USA. He holds an M.B.A from Bernard M. Baruch College, City University of New York, New York. He also holds a B.B.A.(Summa Cum Laude) in Finance & Investments from Bernard M. Baruch College, City University of New York, New York
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

22. NORTHBRIDGE CAPITAL www.northbridgeasia.com
CONTACT INFORMATION
Ashu Dutt
MD-Asia Consumer Practice
NORTHBRIDGE CAPITAL
India Office
R-501, Remi Bizcourt
Shah Industrial Estate
Andheri(West), Mumbai , India
Tel:
Fax:
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM

23. NORTHBRIDGE CAPITAL DISCLAIMER
Northbridge Capital is an Investment Bank (Category I Merchant Banker) regulated by the Securities & Exchange Board of India. SEBI Registration: INM
Everything contained in this Presentation is meant for Institutional Investors only and is not meant for any Retail/Individual
All transaction support in one or more of the above jurisdictions is provided by an investment bank and/or firm holding appropriate licenses as required by local jurisdiction in these markets
Nothing in this presentation should be construed to be solicitation to buy or sell any security
Gvmk,bj.
Northbridge Capital is an Investment Bank(Category I Merchant Bank) regulated by the SEBI
Sebi Registration: INM