1. By: Joseph DeRose Profession: Fitness Specialist at Magna Health Insurance Target Audience: Bob Drysdale, CEO, Magna Health Insurance

2.   CEO believed current wellness program was ineffective  Statistics indicate increase in employee sick days  Statistics indicate a drop in sales  Surveys indicate decrease in employee morale  Surveys indicate low employee enthusiasm for exercise  Fitness specialist was fired  I was hired shortly thereafter to fix problems Defining the Problem at Magna Health Insurance

3.  Issues Faced upon my Arrival 50 total employees

4.  Issues Faced upon my Arrival

5.   50% of employees believed previous wellness program was ineffective  65% of employees found equipment too complex to use  70% of employees would prefer fun and exciting exercise classes  90% believed nutrition counseling should be offered Issues faced upon my arrival

6.   Institute exercise classes to increase enthusiasm for exercising  Will increase use of exercise facility  Will reduce employee sick days  Will increase employee morale  Will improve employee BMI numbers  Will help increase company sales My approach

7.   Equipment was bought 5 years ago  4 treadmills =$8,000  4 exercise bikes = $5,000  Two 150 lb dumbbell sets with racks = $600  Standard machines for lower and upper body  1 Cybex Jungle gym = $7,500  1 Cybex Multi-station = $6,000  Total cost of equipment was $21,100 Current Exercise Equipment

8.   Sell all equipment to a manufacturer  Estimated recovery is $8,400  Spend money on new equipment  Use available space in empty exercise facility for exercise classes  Kickboxing  Kettlebell  Jazzercise  Yoga My Solution

9.   Replace existing rug with hardwood floor  Estimated Cost of project is $2,500  Money left-over is $5,900  Remaining balance will be used on necessary equipment My Solution

10.   10 Kickboxing bags/ $1,300  Needed as surface to kick  50 ankle supports/$750  One per employee  Both at Sports Authority Equipment for Kickboxing Class

11.  Equipment for Yoga Class 25 yoga mats/ $1,000 Mats provide sticky surface for yoga movements Can be bought at Sports Authority

12.  Equipment for Kettlebell Class Twenty-five 10 lb kettle ball weights/ $500 Provide resistance and increase difficulty during movements Found at Sports Authority

13.  Equipment for Jazzercise Class 20 aerobic step-up raises/$1,000 15 platforms/$1,200 Found at Sports Authority Platform provides surface to step up on Step-up raises increase difficulty of workout

14.   http://www.choosemyplate.gov/ http://www.choosemyplate.gov/  Is completely free  like having a personal nutritionist at home  Website will be used in conjunction with my nutrition counseling services Software for Nutritional Counseling

15.  Cost Analysis

16.   BMI numbers will improve in 1 year  Employee morale will improve in 3 months  Company Sales will increase by 50% in 6 months  Enthusiasm for exercise will be at an all-time high  Quality of work will improve  Employee sick days will decrease  Employees will develop healthier diets Program Goals