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Published byClaire Grady Modified over 11 years ago
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The Changing World of Digital Rights and Publishing Agreements Presented by Dana Newman
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The Basic Contract Author: license of content Publisher: Prepare, Publish, Promote, Pay
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© Publishing Agreements = Copyright Licenses Rights Granted: -Reproduce and distribute the work in exchange for a royalty; not a sale -Author owns the copyright, reserves all rights not granted Duration - term of copyright, or until work is out of print -Life of the author plus 70 years (works created after 1978)
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Who controls electronic rights, when the contract was signed before eBooks were invented?
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Contract Interpretation: What Did the Parties Intend? Language of the grant -Random House v. Rosetta Books – in book form -HarperCollins v. Open Road – computer, computer stored, mechanical or other electronic means now known or hereafter invented Was use contemplated by the parties? Industry standards; ambiguities construed against the drafter Digital downloads are licenses, not sales
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The Cosmic Clause
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Defining Digital Rights Today: -Verbatim conversion of text/images into eBook, adaptation (derivative work), or both -Apps, enhanced/interactive/multi-media, mobile, web-based content -Distinguish traditional film, television, or video in linear form, audio rights -Duration: reasonable period, use of options, reversions for unexploited rights
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Royalties The evolution of e-Book pricing Standard industry rate for eBooks is a flat 25% of net receipts. In practice, rates vary widely. RH – sliding scale, up to 40%. Competitive pressures to increase eBook royalties are mounting: -Industry standards have changed -Technology reduces publishing costs -Digital only publishers, self-publishing options pay 50-100% -Bundling print and eBooks – hybrid market
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Digital Royalty Rate Strategies Negotiate rate at the time of exercising the rights Right to renegotiate /prevailing rate clause Escalators – after costs recouped, rate increases eBook royalty floor tied to the highest print rate Right of first refusal, reversion for unexploited digital rights
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Accounting
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Digital Royalty Accounting Net receipts vs. retail list price -What deductions are allowed: direct costs (trade discounts, commissions, taxes) Faster reporting, no reserve against returns for unsold inventory -Most digital publishers pay quarterly, sometimes even monthly -WSJ: Bookscan eBook sales data -NYT: Royalty Share verifies vendors sales data against publishers
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Digital books and print on demand means books can live forever
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The Changing Meaning of Out of Print Not available in any format through major online retail channels Better: sales for 1-2 successive periods are below a stated minimum Term of License: a reasonable period (2-3 years), instead of the term of copyright, subject to OOP clause? Look out for copyright issues on multi-media works
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Permissions Does the author have the right to use the materials in an electronic version? Multi-media works: text, photos, illustrations, animation, video, music, film/TV Co-authors, ghostwriters, third party developers: written work for hire agreement, assignment, warranty and indemnification Permissions should cover broad range of formats Fee structure changes
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Options What type of work is covered? Even greater need to specify. Where no advance is paid, less incentive to tie up future rights.
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Non-Compete Clauses Are ebooks a competing or derivative work? Look for catch-all reservation of all non-specifically granted rights Non-compete clauses are strictly interpreted, and are unenforceable where too broadly worded.
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Business Models for Licensing Digital Rights Agency model applies to the majority of eBook sales: 17.5% (25% of 70%) Digital Publishers/Distributors – Open Road, Carina Press, Untreed Reads, Entangled, BSTSLLR, Coliloquy - 50/40 Self-Publish through an aggregator (Bookbaby, Smashwords), or Amazon Kindle Direct, iBooks Author - 100/85/70 Crowdsourcing (Unbound, Kickstarter)
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Other Possibilities Subscription model (Netflix/Hulu) – books as a service Freemium model (Spotify) - ad based -Issue of fee to author: license, 50%; but how to apportion it? StoryBundle – 5 books, pay-what-you-want; consumer chooses royalty Public broadcasting model, rightsholder sets price – Unglue.it Fractured/Aggregated Content – Amazon Singles, Bookriff, Byliner (buy a chapter at a time?) Service contracts, administration deals, co-publishing, 360 deals
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Dana Newman Attorney and Literary Agent, Dana Newman Literary http://about.me/dananewman @DanaNewman
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