1. Alma Swan, Key Perspectives Ltd, Truro, UK Second European Conference on Science Publishing Oslo, 4-6 September 2008

2. What gets us to an Open Access environment?  Awareness and understanding  Policies (mandatory ones)  Evidence and experience Key Perspectives Ltd

3. Awareness and understanding  Familiar with OA  Self-archiving behaviour Key Perspectives Ltd

4. Awareness of OA Key Perspectives Ltd

5. Self-archiving behaviour Key Perspectives Ltd

6. Policies and mandates  Policies raise awareness but don’t change behaviour  Mandates raise awareness and change behaviour  Mandates make sense for the mandating body Key Perspectives Ltd

7. Evidence and experience  Increased visibility: Google and Google Scholar Testimonial evidence  More impact: Increased downloads Increased citations Key Perspectives Ltd

8. One testimonial  “Self-archiving …. has given instant world-wide visibility to my work. As a result, I was invited to submit papers to refereed international conferences/journals and got them accepted.” Key Perspectives Ltd

9. Increased citation impact Key Perspectives Ltd Data: Stevan Harnad and co-workers

10. What hinders and what helps science in an OA world? Key Perspectives Ltd Embargoes HindersHelps Narrow schema for recognition and reward Misinformation (e.g. about peer review) Disjointed OA scene Age Immediate deposit / later access New metrics and mechanisms for recognition and reward Relentless outing of the misinformers Joined-up OA environment Youth PDFXML

11. Thank you for listening aswan@keyperspectives.co.uk www.keyperspectives.co.uk www.keyperspectives.com Key Perspectives Ltd