1. Color

12. Joe works at Grob inc. Joe likes coffee. Joe likes coffee

13. Joe’s colleagues Jim, James, Joyce, Jared and John like coffee too.

14. Redesign the cups for Joe and his friends. There are at least five ways, and they can be combined too.

15. Typography

18. It is easier to read a dark text on a light background… …than reading a light text on a dark background:La demineralizazion l'è l'operazion di ingegner de la chimica per trà via i minerai de l'aqua o d'un alter liquid. Normal- ment, i fa la demineralizazion prima de scaldà l'aqua... Also, the contrast shouldn’t be too high: Reading gray text on a white background can be good:... inscí el calcar, ma anca i saa del sulfur ven... As can a black text on a slightly colored back- ground:...minga giò a sporcà i tubi di scambiadur.

21. Grouping (or distinguishing)

25. Visual weight

30. Space

33. Balance

37. Grid & alignment

42. Flow

52. Problems

57. CIE Colour Gamut The full colour gamut of the human eye is described by the colour area. T Blue line: Color gamut of a CMYK device. Yellow line: Color gamut of a RGB device.

62. Famous last words: when in doubt – go safe Use few colors; create a palette Some pixels extra space is normally better than cluttering Use few fonts and font sizes Symmetrical rather than asymmetrical layout Use a grid as a basis for you layout