1. BROADCAST VS. CABLE What’s the difference?

2. “OVER THE AIR” The way in which TV was originally broadcast. You did not need to pay for cable. All you needed was a TV and an antenna. Still available.

3. STATIONS Stations Identified by “Call Letters” Stations east of the Mississippi River start with “W” Two exceptions KYW in Philadelphia KDKA in Pittsburg Stations west of the Mississippi River start with “K”

4. BROADCAST

5. VHF VS. UHF ChannelCall LettersNetwork Affiliate 3KYWCBS 6WPVIABC 10WCAUNBC 12WHYYPBS

6. VHF VS UHF ChannelCall LettersNework Affiliate 17WPHL“My TV” 23WNJSPBS 29WTXFFOX 57WPSGCW

7. NOTABLE AFFILIATES

8. BROADCAST ISSUES

9. CABLE Developed in the Appalachian Mountains of Pennsylvania to reach valleys with poor reception. Cable companies placed Television antennas at the top of mountains, and cables were run down to homes in the valleys, allowing people to receive Broadcast TV stations. Today, cable companies like Comcast and Verizon now provide customers with Broadcast TV, Satellite Channels, and other corporate channels.

10. THE CABLE SOLUTION

11. SATELLITES Sputnik 1 First artificial Earth satellite Launched by the Soviet Union in 1957 Telstar 1 World’s first active Communications satellite Launched by the United States on July 10, 1962 Transmitted the first global television signal on July 12, 1962

12. HOW SATELLITES WORK

13. SATELLITE SIGNAL

14. SATELLITE FOOTPRINT

15. MAJOR SATELLITE FOOTPRINTS

16. SUPERSTATION What is a “Superstation?” A Broadcast TV station, other than a network station, that is also transmitted by a satellite carrier. Examples: WTBS, Channel 17, Atlanta, GA WGN, Channel 9, Chicago, IL WWOR, Channel 9, New York City, NY

17. MONEY

18. MEDIA Print Media Newspapers Magazines Electronic Media Radio “Theater of the Mind” Television Live or Recorded “Live on Tape” Technology Media Podcasts Audio on demand Listen whenever you want Must have an internet connection to stream or download Vodcasts Video on demand Same principals as a podcast

19. AUDIENCES Live (theater audience)Television (at home) Live ResponseDelayed Response (ratings) Captive (stays for entire Presentation) Comes and Goes at will (usually during commercials)

20. BASIC PRINCIPALS OF ELECTRICITY