1. Using Social Media in Health Promotion Gloria Tsang, RD Founder of HealthCastle.com

2. Where is HealthCastle? Trusted. Fun, & Practical.

3. What Could (or Should) You Do on Social Media? Balancing Company and Personal Brand Which Social Media Platform Works for You? Objectives Trusted. Fun, & Practical.

4. Prior to 2007: tradition PR Need to broaden our audience Social Media: free Why? Trusted. Fun, & Practical.

5. Social Media Trusted. Fun, & Practical.

6. Social Media Trusted. Fun, & Practical. Q. Well, what to broadcast? A. Fresh content relevant to your audience.

7. Social Media = Networking Trusted. Fun, & Practical. Local professionals, RDs, foodies, editors Whoever made a comment on your blog Friends and readers Your online resume ***

8. Too much Social Too much Media When imbalance strikes….. Trusted. Fun, & Practical.

9. On Twitter: We interact with PEOPLE Balancing Company vs Personal Brands Trusted. Fun, & Practical.

10. Waste Some Time What Do You Do on Facebook? Trusted. Fun, & Practical.

11. On Facebook: Business Page What Do You Do on Facebook? Trusted. Fun, & Practical.

12. What Do You Do on Facebook? Trusted. Fun, & Practical. An Initiative

13. What Do You Do on Facebook? Trusted. Fun, & Practical. Market Your Event

14. What Do You Do on Facebook? Trusted. Fun, & Practical. Ooooooo….. A secret group.

15. Videos! Trusted. Fun, & Practical. Start a YouTube Channel

16. Videos! Trusted. Fun, & Practical. A campaign or a short message

17. My latest addiction….. Trusted. Fun, & Practical.

18. Pinterest Trusted. Fun, & Practical.

19. Choose an appropriate platform for our target audience Google Buzz introduced in Feb 2010 Case Study: A lesson for us Trusted. Fun, & Practical.

20. The result? What we should have done? What works for Mashable doesn’t always work for us HealthCastle.com  Women / Mashable  IT-savvy men Check our member base Yahoo: 30 % Hotmail: 18 % Gmail: 13 % Case Study: A lesson for us Trusted. Fun, & Practical.

21. Goals? Connect with like-minded professionals? Share your passion and talents? Look for a job? Get more clients? Market a campaign? Audience? How Much Time? So, Which Platform? Trusted. Fun, & Practical.

22. A silver bullet Part of a marketing mix Social Media….. Trusted. Fun, & Practical.

23. Share your passion & Start a blog Utilize LinkedIn Connect with me on FB so I can add you to the secret group Start connecting! Today! Trusted. Fun, & Practical.

24. Facebook.com/healthcastle @HealthCastleGlo Linkedin.com/in/gloriatsang Connect with Me!