1. Email Deliverability @ Eloqua
Providing Industry-Leading Management Tools

2. Eloqua’s Deliverability Solution
Deliverability Cloud Service Products
Integrated Testing & Management Tools
Bounceback Processing & Reporting
Automated List Management
Access to Best Practices
Whitelists, Blacklists & Feedback Loops
Industry Leadership, Partners and Certifications
Industry Expertise – Deliverability Officer & Team

3. Deliverability Cloud Service Products
Standard
Enterprise
Premium
SPF
Branded Bounceback
up to 3 domains
up to 5 domains
Branded reverse domain name service (rDNS)
DKIM support
up to 3 “from” addresses
up to 6 “from” addresses
Mailbox Monitor Test (Seed List Sending Only)
Basic: 5
Standard: 10
Enterprise: 15 35
Inbox Preview Tests (monthly)
Branded Images and Links
Dedicated IP Address 1 3
Delivery program assistance
1 per year
3 per year
Available special configurations (Auto BCC, Routing through external servers)
N/A

4. Value of Deliverability Product Components
Feature
Benefits
Branded Bounceback Domain
Establish Domain w/ ISPs
Full Branding of All Headers
Distinction from Shared Range Domains
1 Dedicated IP
-Establish distinct sender reputation
-Protection from shared range IP issues
Branded DNS
-Protection from shared domain blocks
-Isolate brand from everyone else
Branded Images & Links
-Comprehensive content branding
-Consistent branding across content & headers (avoid certain spam tests/filters)
Domain Keys / DKIM Support
- Up to 3 “From” Addresses (Standard)
- Up to 6 “From” Addresses (Enterprise & Premium)
-Identity/Brand Protection against forgery & authentication with ISPs/ESPs
-Access to Accreditation programs
-Access to Yahoo! Feedback Loop
Deliverability Program Assistance
- 1 Event (Standard)
- 3 Events (Enterprise & Premium)
-Delivery tracking, whitelist and feedback loop management, ISP relations, consulting services related to deliverability, reputation repair, mail filtering issues and/or technical details of sending bulk
-Leverage industry knowledge and connections of Deliverability Officer to resolve larger deliverability issues
3 Dedicated IPs
-Fallback IPs in events of false-positive spam-flagging
-Lower volume per IP (less likely to trigger volume spamblocks)

5. Integrated Testing & Management Tools
Partnered with

6. Bounceback Processing & Reporting
Automated processing & categorization of bounceback messages
Comprehensive reporting
Bounceback History with Messaging
Bounceback Overview
Spam Unsubscribe

7. Automated List Management
Global Suppression List
Managed by Eloqua (regular updates)
Automatically prevents sending to some known bad domains & spamtraps
FCC Wireless Suppression lists
Automated Subscription Management
Campaign or Site Level
Customized Exclusions
By address or domain

8. Access to Best Practices
Documentation
User Groups
General Consulting
Marketing Coaches
Deliverability Program Assistance (Based on Deliverability Product)

9. Whitelists, Blacklists & Feedback Loops
Blacklist monitoring
In all major whitelists and feedback loops

10. Industry Leadership, Partners and Certifications
Most widely accepted accreditation program to certify senders – Special benefits for Eloqua clients
Essential certification for transferring any data from the EU to data centers in the USA
3rd Party Privacy Monitoring to Ensure compliance and best practices
Industry Memberships

11. Industry Expertise: Deliverability Officer and Team
Dedicated to optimization of deliverability through product, services, and consultation
standard creations (DKIM)
Membership & leadership on all major /privacy based coalitions, and alliances
First tier relationships with anti-spam solutions and ISPs/ESPs
20+ years combined and anti-spam experience
Worked for major ISPs abuse/security