1. IBM PERFORMANCE EVENTS 1

2. 2 IBM PERFORMANCE EVENTS 2010 Cognos 10 Analytics System Launch Smarter Decisions. Better Results. Christoph (Chris) Kaderli Marketing & Strategic Initiatives Executive Market Strategy & Thought Leadership IBM Business Analytics chris.kaderli@ch.ibm.com

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5. 5 Slide 5 Insight and foresight are linked with leadership. It's insight that helps to capture opportunity. Zhou Ming, Executive Vice President and Secretary General, China Council for Intl Investment Promotion (Source: IBM Global CEO Study, 2010)

6. IBM PERFORMANCE EVENTS 6 © Reuters ~60% of Finance organizations believe that they have to make major changes to respond [to growing industry/sector pressures]... 2010 IBM CFO Study 4 What is your opportunity?

7. IBM PERFORMANCE EVENTS 7 What is your AQ?

8. IBM PERFORMANCE EVENTS 8 This could be you Less overtime cost daily - Richmond Police Department Uptake increase of cross sell campaigns - First Tennessee Bank Less DSO over 60 days - Onicom Group Less fraud - Alameda County Social Services Agency Fuel and fraud savings - Ceridian r ROI / ROA

9. IBM PERFORMANCE EVENTS 99 Analytics Drives Better Business Outcomes Source: IBM IBV and MIT Sloan Management Review. Groupings based upon respondent self-assessment for enterprise relative to industry peer group; top and lower performers were upper and lower 18%, respectively. N=2535. Full preview available at: http://sloanreview.mit.edu/ 10 20 30 40 0 50 45% 20% 53% 27% TOP PERFORMERS UNDER PERFORMERS Use insights to guide future strategies Use insights to guide day-to-day operations

10. IBM PERFORMANCE EVENTS 10 Aware Focused Proactive Aligned Agile From…To… Obstructed View Distracted Reactive Fragmented Rigid Becoming Analytics Driven

11. IBM PERFORMANCE EVENTS 11 Optimizing Business Performance IT SALES MARKETING CUSTOMER SERVICE HR OPERATIONS PRODUCT DEVELOPMENT FINANCE Decide & Act 13 Becoming Collaborative

12. IBM PERFORMANCE EVENTS 12 Analytics Driven Organizations… Business Outcomes

13. IBM PERFORMANCE EVENTS 13 Relevant Information Actionable Insights Smarter Decisions Better Outcomes Think and act in new ways to make our systems more effective, productive and responsive

14. IBM PERFORMANCE EVENTS 14 Better Business Outcomes Cognos 8 Mashup Service System z support Massive scale analytics Smart Analytics System Cognos Express Cognos TM1 New Analytic Applications Many Eyes Continued journey of Innovation 14 Content Analytics Business Intelligence Performance Management Business Analytics & Optimization

15. IBM PERFORMANCE EVENTS 15 Integrated Solution for Finance Office

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17. IBM PERFORMANCE EVENTS 17 C O G N O S

18. IBM PERFORMANCE EVENTS 18 C O G N O S INTELLIGENCE UNLEASHED

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20. IBM PERFORMANCE EVENTS 20 Freedom to Think Connect with Others and Simply Do C O G N O S INTELLIGENCE UNLEASHED Proven platform with seamless upgrade.

21. IBM PERFORMANCE EVENTS 21 Freedom to Think Unified workspace All time horizons Progressive interaction 21

22. IBM PERFORMANCE EVENTS 22 Analytics Everyone Can Use 22 IBM PERFORMANCE EVENTS

23. 23 Demo insert Freedom to Think

24. IBM PERFORMANCE EVENTS 24 Freedom to Think Unified workspace All time horizons Progressive interaction 24

25. IBM PERFORMANCE EVENTS 25 Connect with Others Decision networks Business context Accountability

26. IBM PERFORMANCE EVENTS 26 Gain Insights and Drive Alignment 26 IBM PERFORMANCE EVENTS

27. 27 Demo insert Connect with Others

28. IBM PERFORMANCE EVENTS 28 Connect with Others Decision networks Business context Accountability

29. IBM PERFORMANCE EVENTS 29 and Simply Do Mobile and Portable Integrated Real-time

30. IBM PERFORMANCE EVENTS 30 Actionable Insight Everywhere 30 IBM PERFORMANCE EVENTS

31. 31 Shift to show live IBM Cognos Active Report

32. IBM PERFORMANCE EVENTS 32 and Simply Do Mobile and Portable Integrated Real-time

33. IBM PERFORMANCE EVENTS 33 Platform Advances Optimize Performance Enhance Management Seamless Upgrade C O G N O S V A L U E T I M E

34. IBM PERFORMANCE EVENTS 34 Cost-effective Scale 34 IBM PERFORMANCE EVENTS

35. 35 Demo insert Platform advances

36. IBM PERFORMANCE EVENTS 36 Organizations Ready to Reap the Value C O G N O S I am impressed with how fast we were able the upgrade to Cognos 10 Canadian Blood Services …fast upgrade… Im very impressed… …be able to see the information and …drill into something when you're having a chat with a colleague. Canadian Blood Services "We have been making data sing and dance via Cognos since 1998… We have never been this excited about a product release... Barrachd Ltd …simply stunning! …business users are not just consuming information, they are actively participating and shaping the information and the way it is used ISA Consulting …unprecedented level of innovation… …unprecedented level of innovation…

37. IBM PERFORMANCE EVENTS 37 Private Cloud Optimized Business System Enterprise Software Virtualization Public Cloud C O G N O S Broader Deployment Choice

38. IBM PERFORMANCE EVENTS 38 Communities How-to Books Workshops Services

39. IBM PERFORMANCE EVENTS 39 C O G N O S

40. IBM PERFORMANCE EVENTS 40 Greater Value Broader Business Analytics Business Optimization Information Governance System Management Optimized Systems

41. IBM PERFORMANCE EVENTS 41 Freedom to Think Connect with Others and Simply Do C O G N O S INTELLIGENCE UNLEASHED Proven platform with seamless upgrade.

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