1. Tuesday 7 June 2011 Woburn House, London Dr Robin Kirby, Strategic Analyst, University College Falmouth

2. Strategic Analyst role  Bringing:  Information  Analysis  Environment scanning  Personal insight …into management decision making

3. Strategic Analyst activities  Policy documents, reports, business plans  Risk management  KPI reporting  HEFCE and funder returns  National Student Survey, DLHE and league table analysis and action plans  Works closely with senior management team

4. Tools of the trade

5. Where are we now?

6. Reality check: competitors / comparators  Student satisfaction  Graduate employability  Levels of demand  Fee levels  External indicators of quality & reputation  Course portfolio performance

7. NSS benchmarking

8. Course portfolio review

9. heidi data for market share

10. DLHE – in work or further study

11. Where do we want to go?

12. Business planning – 5 year targets  Student recruitment – University title  Research Degree Awarding Powers – metrics  Student satisfaction  Employability  Staff profile  Widening Participation  Diversification of portfolio

13. ‘Digital Drift’ in the creative industries

14. Regular benchmarking  Course portfolio review  National Student Survey and DLHE analysis and action plans  Reporting on KPIs and Strategic Plan objectives

15. Project benchmarking  New business planning process  New course development process – market driven  2012 tuition fees, access agreement, investment programme and value proposition  Funding bids – capital / additional student numbers

16. Benefits of the role… …and the approach  Faster, better quality decision making  Joined up decisions when large projects run concurrently  Challenging the hunch / anecdote / received wisdom  Measuring progress and staying on track  Establishing identity and position in the market

17. Thank you. robin.kirby@falmouth.ac.uk www.falmouth.ac.uk