1. Information Innovation Peoples Choice Award Denise J. Lyon Data Governance Program – Initiation and Ongoing Enhancement Wellmark September 2010

2. Agenda About Wellmark Initiative for Peoples Choice Award Relevance Timeline Innovation Impact Metrics Maturity 2

3. About Wellmark Wellmark Blue Cross and Blue Shield A mutual insurance company owned by its policyholders which allows us to make decisions in the best interest of our members Targets a minimal operating margin to keep health care insurance cost increases as low as possible Mission is to provide a broad array of high quality, accessible, affordable, and cost competitive health insurance products and services Serves over two million members with around 2000 employees in Iowa and South Dakota

4. Data Governance Program – Initiation and Enhancement To develop a system of accountabilities, standards, and processes that will support consistent and secure use of quality data in the delivery of accurate and reliable information to our customers and stakeholders. To provide support from a cross-functional program that takes an enterprise view of data concerns and choices. WHAT?? WHY??

5. Data Governance Program – Relevance data… … are of high quality if they are fit for their intended use in operations, decision-making, and planning. (Juran, 1964)

6. Data Governance Program – Relevance 6

7. Data Governance Program – Timeline Identified Data Stewards Drafted Program Charter Prioritized 2008 deliverables related to Critical Success Factors Completed 8 deliverables in support of Critical Success Factors Established Data Governance Work Zone on intranet Added contributions of a Data Steward to their Performance Evaluations Began capturing metrics for data quality improvement Formalized decision-making process Expanded membership of Data Stewards Conducted assessment of Data Governance Program Standards under development: Business Metadata Data Quality Management Ongoing metrics resulting in improved data quality 200820092010 7 – 12/07

8. Data Governance Program – Innovation People Data Stewards of Business Data: Definer Creator Consumer Data Analysts: Profiler Documenter Translator Process Roles & Responsibilities Meeting & Communication Monitoring & Tracking Issue Escalation & Resolution Standards Data Profiling Data Quality Management Metadata Data Stewardship Technology Metadata Tools Data Quality Tools Data Profiling Tools Data Mapping Tools Tracking Tools BI Applications

9. Data Governance Program – Impact Created logical names and descriptions for 7,311 data attributes from 206 source files/tables Approved 294 acronyms and 463 abbreviations for use Decreased errors of incoming pharmacy claims data from 9.9% (124,000/1,250,000) in November 2008 to 0.13% (1663/1,276,236) in June 2010 Monitor file exchanges with vendors who provide services to our members Updated metadata – business and technical reference Intangible… Improved relationship between IT and business Proactive consideration of data governance in projects

10. Data Governance Program – Metrics

11. Data Governance Program – Maturity 11

13. Wellmarks Data Governance Program