1. Sydney, 17 July 2007 IBM SOA EXECUTIVE SUMMIT

2. IBM SOA © 2007 IBM Corporation Dollars & Cents, Justifying Your Business Flexibility Project Matt English Strategy & Change Consulting Leader Australia / New Zealand IBM

3. IBM SOA 3 Justifying and Financing Investments in SOA Many companies have realized the benefits of aligning IT and business via SOA – as demonstrated in IBM proprietary research These benefits are crucial for justifying the business case for the investment in SOA – a framework for measuring those benefits Financing hurdles can be overcome with flexible financing solutions to meet the funding requirements of SOA projects - and help deliver business value rapidly

4. IBM SOA 4 We collected data from over 35 projects, in 5 sectors covering 11 industries world wide Project Breakdown by SectorProject Breakdown by Geography Source: IBV analysis

5. IBM SOA 5 Our thought leadership confirms the drivers of business value that we have seen consistently in SOA engagements Benefits Resulting from SOA Solution Source: IBV analysis

6. IBM SOA 6 We used the study findings to create a framework for looking at the business value of a Service-Oriented Architecture Select a group of simplified benefits Structure cost benefits around three basic cost scenarios Calculate simple return using benefits and costs first Select cost scenarios for second and subsequent implementations Look at the return for second and subsequent implementation (keeping benefits constant) relative to first implementation Source: IBM Institute for Business Value The Business Value of Service-Oriented Architecture 2006

7. IBM SOA 7 The intuitive framework guides the examination of the business benefits of SOA for the non technical user Decrease Costs Increased Profitability Increase Revenue Generate new revenue Increase existing revenue Reduced processing time errors Reduced Reduced system downtime Enable new product development Ease of integration Improved flexibility Reduced integration cost Increased reuse Reduced integration time Reduced time-to- market Improved Ability to Change Protect existing revenue Reduced maintenance cost Improved ability for compliance Reduced Operational Risk Profitability value drivers Flexibility value drivers

8. IBM SOA 8 To gain these benefits, you will incur costs in one of the following patterns Change or build Front-end application$A Infrastructure software$ Hardware (as needed)$ Implementation (labor)$ Total infrastructure$B1 Develop new or alter existing application$ Generate interfaces$ Total Service Provider$B2 Scope A: Service user Scope B: Service provider + Scope C: Scope A + Scope B Full Implementation Service ProviderService User Service Interface SOA Infrastructure Business Application Front-end Application

9. IBM SOA 9 A simple return can be calculated using the business value trees and the cost scenarios $ $ Simple ROI = Full Implementation Service ProviderService User Service Interface SOA Infrastructure Business Application Front-end Application Decrease Costs Increased Profitability Increase Revenue Generate new revenue Increase existing revenue Reduced processing time Reduced errors Reduced system downtime Enable new product development Ease of integration Improved flexibility Reduced integration cost Increased reuse Reduced integration time Reduced time-to- market Improved Ability to Change Protect existing revenue Reduced maintenance cost Improved ability for compliance Reduced Operational Risk Decrease Costs Increased Profitability Increase Revenue Generate new revenue Increase existing revenue Reduced processing time Reduced errors Reduced system downtime Enable new product development Ease of integration Improved flexibility Reduced integration cost Increased reuse Reduced integration time Reduced time-to- market Improved Ability to Change Protect existing revenue Reduced maintenance cost Improved ability for compliance Reduced Operational Risk

10. IBM SOA 10 Subsequent implementations = less spend Second & Subsequent Implementations First Implementation $$$ $$ or $

11. IBM SOA 11 Over time, cost decreases & return increases First Implementation Second & Subsequent Implementations Return of succeeding SOA Implementations

12. IBM SOA 12 An example Source: IBV analysis Company A -Insurance, Group Products Division, SOA investment used across Life, Disability, and Long Term Care Company B -Insurance, Property & Casualty Division, SOA investment used for personal property quotes, agency interaction, and quotes extended to auto = $ $ Full implementation Service ProviderService User Interface SOA Infrastructure Interface Business Application Front-end Application Decrease Costs Increased Profitability Increase Revenue Generate new revenue Increase existing revenue Reduced processing time Reduced errors Reduced system downtime Enable new product development Ease of integration Improved flexibility Reduced integration cost Increased reuse Reduced integration time Reduced time-to- market Improved Ability to Change Protect existing revenue Reduced maintenance cost Improved ability for compliance Reduced Operational Risk Decrease Costs Increased Profitability Increase Revenue Generate new revenue Increase existing revenue Reduced processing time Reduced errors Reduced system downtime Enable new product development Ease of integration Improved flexibility Reduced integration cost Increased reuse Reduced integration time Reduced time-to- market Improved Ability to Change Protect existing revenue Reduced maintenance cost Improved ability for compliance Reduced Operational Risk

13. IBM SOA 13 SOA business value outweighs the problems and challenges Significant business value can result from well-managed SOA solutions -Measure, but simplify and measure long term! Dont abandon building a business case for SOA -Take a simpler, more intuitive approach -Measure beyond the first implementation A sea-change for system communication and collaboration will drive equal change in business processes -Industry structure change is inevitable -Collaboration within and between industry players will increase -Table stakes!

14. IBM SOA 14 Full study details and white paper IBM Institute for Business Value Available on the web: http://www.ibm.com/iibvttpttp Contact Information: Jay DiMare idimare@us.ibm.comjdimare@us.ibm.comjdimare@us.ibm.com Associate Partner IBM Global Business Services, Institute for Business Value Service-Oriented Architecture: A practical guide to measuring return on that investment