1. Speaking to Inform 1

2. Types of Informative Speeches  Briefings and reports  Audience generally has good understanding  Lectures/seminars  Audience receives additional or new info  More flexible and less tightly organized  Demonstrations  Audience learns to make something or to use and object  Training presentations  Taught to adults required to attend

3. Choosing a topic and content  Know your audience  What interests them?  What do they already know and need to know?  How much detail is necessary?  Establish relevancy early in the speech  Tell why topic is relevant to audience  Tell how they will benefit  Make it interesting  Relate new information or info less widely known  Use multiple examples to aid attention and retention

4. Informational Strategies  Definitions  Explain characteristics, e.g.,usage or appearance  Compare and contrast to clarify, e.g., synonyms/antonyms, e.g., utopia vs. distopia or adze vs. ads  Can also redefine, e.g., “No pain, no gain” myth 4

5. Informational Strategies  Descriptions  Allow audience to visualize people, places, processes, and events  Uses vivid language, concrete words, metaphors, etc. to “paint” a picture 5

6. Informational Strategies Demonstrations Explanations  How to make something  How to do something  Uses chronological pattern  Concepts, beliefs, theories, principles  Provides reasons and causes

7. Strategies for Increasing Informational Effectiveness  Keep it simple  Keep it concrete  Be repetitive and redundant  Elicit active responses  Use familiar and relevant examples  Personalize your ideas to alleviate facts  Use transitions and signposts 7

8. Supporting Material 8

9. 9  Develop and illustrate information  Clarify ideas/concepts  Add interest  Aid in retention  Prove an assertion or premise

10. Types of Supporting Materials 10  Definitions  Vivid images  Examples  Narratives  Comparisons and contrasts  Testimonials  Statistics  Must be presented accurately and ethically