1. visual research creative sketchbook “CREATIVE RESEARCH IS THE SECRET OR TRICK WHICH UNDERLINES ALL ORIGINAL CREATIVE DESIGN.” John Galliano.

2. WHAT IS RESEARCH? research i)CONTEXTUAL & VISUAL RESEARCH i)KNOWLEDGE & UNDERSTANDING ii)INFORMATION / DATA / FACTS ii)THEME BASED INSPIRATION iii)SEARCH / COLLECT / ARCHIVE / RESOURCE iv)METHODICAL INVESTIGATION & INQUIRY v)VISIT / FIRST HAND EXPERIENCE vi)VIEW / DETAIL STUDY vii)RECORDING / LOG OF THOUGHTS & FINDINGS

3. WHAT IS THE PURPOSE OF RESEARCH? i)TO INSPIRE OR PROVOKE ii)TO GIVE CREATIVE DIRECTION iii)STUDY OF DETAIL, TECHNIQUES & PROCESSES iv)REFERENCE FOR DESIGN v)DEVELOP KNOWLEDGE & UNDERSTANDING v)A RECORD OF THE PAST TO INFORM PRESENT & FUTURE vi)SHOWS YOUR PERSONAL VIEWPOINT vii)A PERSONAL DIARY OF DATES, TIMES, EVENTS & PLACES research

4. WHERE TO SOURCE RESEARCH? i)LIBRARY > BOOKSHOPS > FLA BOOKS / JOURNALS / MAGAZINES / INTERNET / DATABASES ii)ART GALLERIES > PHOTOGRAPH GALLERIES iii)FILMS > DOCUMENTORIES > WORLD CINEMA iii)MUSEUM > EXHIBITIONS > TRADE FAIRS > EXPO’S iv)ARCHIVE MATERIAL > COLLECTIONS > HISTORICAL DATA v)SHOP RESEARCH > STREET RESEARCH > COOL HUNTERS vi)TRAVEL > COUNTRIES > CULTURES > LIFESTYLES vii)ALL AROUND YOU! research

5. HOW TO SOURCE RESEARCH? i)WHO ii)WHY iii)WHERE iii)WHEN iv)WHAT research

6. HOW TO INTERPRET RESEARCH? i)HISTORICAL & CULTURAL REFERENCE ii)DETAILING, TECHNIQUES & PROCESSES iii)MARKET PLACEMENT & DESIGN DIRECTION iii)SHAPES, SILHOUETTES & STRUCTURE iv)TEXTURES, COLOURS & FABRICATION v)CONSTRUCTED TEXTILES, PATTERN & EMBELLISHMENT vi)CONTEMPORARY TREND & FORWARD THINKING DESIGN vii)THROUGH YOUR PERSONAL VIEWPOINT research

7. WHAT IS PRIMARY RESEARCH? PRIMARY RESEARCH IS YOUR PERSONAL VIEWING AND RECORDING OF INFORMATION THROUGH FIRST HAND EXPERIENCE THROUGH PHOTOGRAPHY, OBSERVATIONAL STUDY DRAWINGS, INTERVIEW AND THE GATHERING OF MATERIALS, PROCESSES & TECHNIQUES THROUGH PERSONAL INVESTIGATION. research

8. WHAT IS SECONDARY RESEARCH? SECONDARY RESEARCH IS ANOTHER PERSONS RESEARCH RECORDINGS AND FINDINGS EVIDENCED THROUGH BOOKS, MAGAZINES, JOURNALS, INTERNET, DATABASE, PHOTOGRAPHS, RESEARCH PAPERS, MARKET REPORTS, ETC. research

9. WHAT IS CROSS REFERENCED RESEARCH? CROSS REFERENCED RESEARCH IS ‘INDEPENDENT’ VISUAL RESEARCH OR INFORMATION THAT CAN PROVIDE YOU WITH DIRECTION OR WAYS TO INTERPRET YOUR PRIMARY OR SECONDARY RESEARCH. research PRIMARY RESEARCH INTERPRETATION CROSS REFERENCE RESEARCH SECONDARY RESEARCH

10. a creative sketchbook INGREDIENTS RESEARCH PRIMARY SECONDARY CROSS-REF MARKET ANALYSIS PHOTOGRAPHS STUDY DRAWINGS DESIGN DETAILS COLLAGE EXPERIMENTATION SILHOUETTES COLOUR TEXTILE IDEAS DESIGN INVESTIGATION 3D DEVELOPMENT

11. a creative sketchbook is the foundation to your design work THE DESIGN PROCESS i)RESEARCH > SKETCHBOOK > ANALYSIS EXPERIMENTATION & DESIGN INVESTIGATION > SELECTION ii)MARKET PLACEMENT > INTENDED CONSUMER GROUP > MARKET RESEARCH iii)CREATIVE DEVELOPMENT > DEVELOPMENT SHEETS > COLOUR > FABRICATION EVALUATION > DESIGN SELECTION > iv)PRESENTATION BOARDS > ILLUSTRATION > PROMOTE DESIGN BOARDS > WORKING DRAWINGS > v)DESIGN REALISATION > TECHNICAL PROCESS > PATTERN CUTTING > TOILE / PROTOTYPE EVALUATION > FIT ADUJUSTMENT > MANUFACTURE / GARMENT CONSTRUCTION vi)PRESENTATION > COMMUNICATE IDEAS > PRESENTATION BOARDS vii)REFLECTION > SELF EVALUATION > CRITICAL REVIEW > PERSONAL DEVELOPMENT

12. sketchbook SKETCHBOOKS SHOULD ALSO SHOW DEVELOPMENT OF COLOUR, FABRIC, TEXTILE AND 3D DEVELOPMENT TO COMPLIMENT AND SUPPORT YOUR ANALYSIS AND DESIGN INVESTIGATION

13. sketchbook SKETCHBOOK LAYOUT AND COMPOSITION SHOULD DEVELOP IN A METHODICAL AND INTERLINKING STORY OF RESEARCH THEMES AND DESIGN INVESTIGATION AS WELL AS EXPERIMENTAL THROUGH THE CREATIVE MONTAGE OF VISUAL RESEARCH

14. analysis WHAT TO DO WITH GATHERED INFORMATION, VISUALS & KEY DESIGN IDEAS? CONSIDER THE FOLLOWING PROCESSES: i)ENLARGING ii)REDUCING iii)REPEATING iv)RELIEF v)PLEATING vi)FOLDING vii)DECONSTRUCTING viii)JUXTAPOSING CONSIDER THE FOLLOWING METHODS: i)PERSPECTIVE / VIEWPOINT ii)ASYMMETRY & SYMMETRY iii)COMPOSITION & LAYOUT iv)CUT OUT SHAPES & SILHOUETTES v)CONTINUE STYLE LINES THROUGH IMAGES vi)SIMPLIFY vii)ABSTRACT viii)DRAW WAYS TO ANALYSE & INTERPRET RESEARCH:

15. analysis i)APPLYING ANALYTICAL APPROACHES TO YOUR RESEARCH WILL PROVIDE YOU WITH A WEALTH OF INFORMATION TO INTERPRET AND INFORM INNOVATIVE AND INVENTIVE DESIGN IDEAS: HOW CAN WE ANALYSE OUR RESEARCH TO INFORM THE DESIGN PROCESS? RESEARCH, COLLAGE, OBSERVATIONAL DRAWINGS & THEORY: TO INFORM DETAILS & SILHOUETTES INFORM CONCPET IDEAS INFORM INITIAL DESIGN IDEAS INFORM INVENTIVE GARMENT DETAILS COLOUR / TEXTILE / FABRIC EXPERIMENTATION 3D DEVELOPMENTS & STAND WORK

16. analysis A VISUAL ANALYTICAL APPROACH TO THE USE OF RESEARCH CAN BE THROUGH THE USE OF COLLAGE & RESEARCH MONTAGE, WHICH CAN OFTEN INFORM ‘INSTANT’ SILHOUETTE & DETAILING IDEAS

17. analysis YOUR ANALYTICAL APPROACHES WILL INFORM YOUR INITIAL DESIGN INVESTIGATION DRAWINGS IN YOUR SKETCHBOOK TO SHOW YOUR ATTENTION TO DETAILING, SILHOUETTES, TEXTILE, COLOUR, FABRICATION & DESIGN DIRECTION.

18. sketchbook THE SKETCHBOOK IS A WORKING TOOL THAT ALWAYS NEEDS TO SHOW HOW YOUR RESEARCH AND ANALYSIS HAS BEEN USED TO INFORM YOUR DESIGN INVESTIGATION REMEMBER TO SHOW YOUR CREATIVE JOURNEY, EXPERIMENTATION AND PERSONAL VISION

19. AND HAVE FUN WITH YOUR SKETCHBOOK!