1. 4.04
Employ sales-promotion activities to inform or remind customers of business/product

2. DESIGN PROGRAM FOR EVENT

3. PURPOSES & CONSIDERATIONS IN CREATING AN EVENT PROGRAM
CONSIDERATIONS of LAYOUT
Provide event/game information
PROMOTIONAL TOOL
Keepsake/Souvenir
Reminds fans of the team and encourage them to attend more games
Advertisements
Easy-to-find information about the game
Contains space for advertisements
Must match theme
Must relate to target market

4. COMPONENTS of EVENT PROGRAMS
ADVERTISEMENTS
GENERATE MORE REVENUE to help with program cost
INFORMATION about the event
Players, coaches
Statistics, rules
Schedule, guests

5. PROCEDURE IN CREATING AN EVENT PROGRAM
Write a List of Contents and Components to include
Create Front Cover
Name of the event
Logos or names of main sponsors
Other relevant information (date, venue)
Create Back Cover
Trademark Information
Advertisement for future events
Decide on STYLE (Font, colors, etc.)
5. Create Contents Page

6. PROCEDURE IN CREATING AN EVENT PROGRAM
6. Create other pages as Promotional Tools
Articles about performers
History of venue/team/event
Photos of previous events
7. Layout the Advertisements
Match ads to relevant content
For example: Advertise a family restaurant on the same page as the program for a family-oriented part of your event
Proofread/ Edit for error
Print

7. CREATE AND ISSUE SCRIPT FOR GAME-DAY PROMOTIONS

8. WRITTEN TEXT of a play, movie, radio or television broadcast
SCRIPT
WRITTEN TEXT of a play, movie, radio or television broadcast
WHAT Makes-Up a Script?
WHY Use a Script?
Audio Elements 
Video Elements
Promotional Elements
Communication
Directions for event presentation staff
Timing
Programming
Incorporating audio and visual elements

9. CONSIDERATIONS OF SCRIPTS
Announcers must read script in smooth, professional way
Before the event:
Script writer and announcer should review script
NEED TO IDENTIFY NAME AND PRONUNCIATIONS THAT MIGHT BE HARD TO SAY
Text should be clearly written
Double-spaced
Key points should be bold.