1. Making film flyers to inform film lovers in Coventry University AdvantagesDisadvantages Target group can be specified (for example, focusing on media students first, then spreading out to those interested in the campus No budget for transportation (the campaign can take place anywhere in the university) Fund raising awareness can be added after watching the film This campaign has to be done with discretion because there is an expenditure from printing flyers (good strategy is needed to make it worth investing)

2. Contacting the representatives from neighbor universities AdvantagesDisadvantages Film is spreadable within the same group of interest (for example, contacting the department of films studies students) If the forum grows bigger, it will draw attention to further universities There might be some difficulty to get in touch with the representatives There is no certainty from the partnership

3. Joining MeetUp.com (The Birmingham Film Club) Advantages Disadvantages AdvantagesDisadvantages It is easy to join the website The news can be spread quickly Credibility has to be made in order to convince the group members It may hard to find the best place to watch film together because the members come from various areas

4. Contacting LoveFilm AdvantagesDisadvantages The film can go international if the campaign is succeeded There will be multiple channels to watch the film (for example, audiences can watch by renting DVD or using internet access) LoveFilm is a huge database, in order to be apart of the site, the film has to be successful at some level There are some definite qualifications to place the film in the market

5. References Meetup (n.d.) The Birmingham Film Club [online] available from [11 Febuary 2013] LoveFilm (n.d.) Home [online] available from [11 Febuary 2013]http://www.lovefilm.com> Light, Paul C. (2008). Social Entrepreneurship. USA : Brooking Institution Press Kanyaporn Sommeechai