1. DESKTOP PUBLISHING an Introduction
The Advantages &
Disadvantages

2. What is Desktop Publishing?
Desktop Publishing (DTP)
The process of using the computer and specific types of software to combine text and graphics to produce documents such as newsletters, brochures, books, etc.
WYSIWYG: “what you see is what you get”
The display appears on the screen the same as it will print.

3. DTP Software Examples of DTP Applications: Microsoft Office Publisher
Adobe InDesign
Adobe FrameMaker
Adobe PageMaker
QuarkXpress
Corel Ventura
Scribus
Serif PagePlus

4. ISSUES THAT EFFECT Desktop Publishing
Things you should consider

5. THE FOUR MYTHS of Desktop Publishing
Desktop Publishing is Fast
Desktop Publishing saves money
Desktop Publishing is easy
Desktop Publishing improves the look

6. ADVANTAGES of Desktop Publishing
Immediate Gratification
Control
Experimentation
Quick and easy changes
Saving on supplies
SPELL CHECKERS!
Current State of Publishing

7. LIMITATIONS of Desktop Publishing
Time needed for learning software
System limitations
Compatibility of files and equipment
Initial Expense for equipment and software

8. STEPS in the Design Process
Conception: The creative phase.
Application: Turning ideas into sketches.
Feedback: Collect responses, opinions and suggestions.
Adjustment: Adjusting the design.
Production: Perfecting the design.

9. Publication Checklist
What is the purpose of your publication?
Why is it needed?
Who is the intended audience?
What kind of information will your publication include?

10. Publication Checklist
What is the overall format?
What kind of image do you want to project?
What kinds of art and photography will be needed?
How much art and photography will be needed?

11. Publication Checklist
How will the publication be reproduced?
How will it be distributed?
When is it needed?
What is the budget?

12. Kinds of Documents Documents that persuade: Documents that inform:
Advertisements
Invitations
Fund Raisers
Posters
Press Releases
Promotional Flyers
Prospectuses
Sales Brochures
Documents that inform:
Brochures
Bulletins
Curriculum Listings
Fact Sheets
Marketing Plans
Products Lists
Programs
Rate Cards
Specification Sheets

13. Kinds of Documents Documents that elicit response:
Documents that give how-to information:
Curriculum Guides
Instructional Manuals
Training Guides
Documents that elicit
response:
Applications
Order Forms
Surveys
Documents that identify:
Business Cards
Certificates
Labels
Stationary

14. Kinds of Documents Documents that provide reference:
Calendars
Directories
Lists Parts Lists
Schedules
Timetables
Periodicals that inform:
Magazines
Newsletters
Newspapers
Reports