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Oh, You Mean ? Social Media Demystified Presented By: Mike Rynchek President, SpyderTrap Online Marketing Mrynchek@SpyderTrap.com @MikeRynchek @Spyder_Trap www.SpyderTrap.com
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Bigger Than Just Facebook www.SpyderTrap.com
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Social Media Marketing (SMM) Utilizing Social Media platforms to engage and interact with a prospective audience. (Facebook, MySpace, Twitter, Blogs etc.) www.SpyderTrap.com
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What’s With The Buzz? Facebook –150,000,000 - active users worldwide Growing at about 450,000/day –872,000 active users Minnesota –229,000 active users Minneapolis, MN MySpace –61,300,000 unique page views Sept 0 Twitter –1.1 billion tweets and growing! www.SpyderTrap.com
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What’s With The Buzz? www.SpyderTrap.com
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So? What CAN SM Do For Me? Connect to new demographics Online Public Relations Customer service Support Search Engine Optimization (SEO) Plus… www.SpyderTrap.com
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So? What CAN SM Do For Me? Brand monitoring Brand building Create a groundswell (Viral) Connect! –You tell me, any ideas? www.SpyderTrap.com
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What CAN’T SM Do For Me? CAN’T control the conversation CAN’T control when and where CAN’T always forecast success CAN’T act as a silver bullet Save you 15% on your car insurance www.SpyderTrap.com
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Social Media Successes www.SpyderTrap.com
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How Social Media Changed Public Policy in Minnesota
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Social Media Success: Vote Yes Vote Yes Minnesota –Inform voters and potential voters –Connect with local supporters –Online Public Relations www.SpyderTrap.com
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Social Media Success: Vote Yes Goal –Pass constitutional amendment –Reach 18-30yr using new media tactics –Inform drop off and swing voters –Develop the Vote Yes brand www.SpyderTrap.com
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Vote Yes: How Did We Do It? Research Brand/voice development Deployed SM tactics –Created and fueled the groundswell –Update basecamp or website Email Paid media Traditional media www.SpyderTrap.com
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Groundswell Plan VoteYes family Partners & supporters Users & superusers Minnesota social media critical mass www.SpyderTrap.com
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Vote Yes Base Camp Vote Yes info Blogs (RSS) Pictures Video Press Viral content Much more www.SpyderTrap.com
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Vote Yes Facebook 3,637 Fans About the amendment & links Videos Facebook applications (viral) More viral content 116 wall posts or comments VY blog feed Pictures Events Amendment facts www.SpyderTrap.com
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Viral Facebook Applications www.SpyderTrap.com
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Vote Yes Viral Email Reminder www.SpyderTrap.com
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Vote Yes Viral & Banner www.SpyderTrap.com
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Vote Yes Paid www.SpyderTrap.com
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Vote Yes Twitter www.SpyderTrap.com
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5 Places To Start 1.Post a video to YouTube 2.Join Facebook, Twitter, MySpace 3.Post a picture on Flickr 4.Start a blog or comment on a blog 5.Just try!!!!!!!!!!!!!!!!!!!! www.SpyderTrap.com
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Vote Yes YouTube
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4 B’s To Social Media 1.Be creative 2.Be buzzworthy! 3.Be positive 4.Be a pioneer www.SpyderTrap.com
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Social Etiquette Produce the best content possible! –Don’t be too self promoting Be responsive! Don’t be a social snob Create a common voice Spread the wealth Don’t mess it up! www.SpyderTrap.com
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Social Media Resources Groundswell –By Charlene Li & Josh Bernoff Chris Brogan –www.ChrisBrogan.comwww.ChrisBrogan.com Gary Vaynerchuk –www.TV.Winelibrary.comwww.TV.Winelibrary.com SpyderTrap –www.SpyderTrap.com
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Questions? Presented By: Mike Rynchek President, SpyderTrap Online Marketing Mrynchek@SpyderTrap.com @MikeRynchek @Spyder_Trap
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