1. Oh, You Mean ? Social Media Demystified Presented By: Mike Rynchek President, SpyderTrap Online Marketing Mrynchek@SpyderTrap.com @MikeRynchek @Spyder_Trap www.SpyderTrap.com

2. Bigger Than Just Facebook www.SpyderTrap.com

3. Social Media Marketing (SMM) Utilizing Social Media platforms to engage and interact with a prospective audience. (Facebook, MySpace, Twitter, Blogs etc.) www.SpyderTrap.com

4. What’s With The Buzz? Facebook –150,000,000 - active users worldwide Growing at about 450,000/day –872,000 active users Minnesota –229,000 active users Minneapolis, MN MySpace –61,300,000 unique page views Sept 0 Twitter –1.1 billion tweets and growing! www.SpyderTrap.com

5. What’s With The Buzz? www.SpyderTrap.com

6. So? What CAN SM Do For Me? Connect to new demographics Online Public Relations Customer service Support Search Engine Optimization (SEO) Plus… www.SpyderTrap.com

7. So? What CAN SM Do For Me? Brand monitoring Brand building Create a groundswell (Viral) Connect! –You tell me, any ideas? www.SpyderTrap.com

8. What CAN’T SM Do For Me? CAN’T control the conversation CAN’T control when and where CAN’T always forecast success CAN’T act as a silver bullet Save you 15% on your car insurance www.SpyderTrap.com

9. Social Media Successes www.SpyderTrap.com

10. How Social Media Changed Public Policy in Minnesota

11. Social Media Success: Vote Yes Vote Yes Minnesota –Inform voters and potential voters –Connect with local supporters –Online Public Relations www.SpyderTrap.com

12. Social Media Success: Vote Yes Goal –Pass constitutional amendment –Reach 18-30yr using new media tactics –Inform drop off and swing voters –Develop the Vote Yes brand www.SpyderTrap.com

13. Vote Yes: How Did We Do It? Research Brand/voice development Deployed SM tactics –Created and fueled the groundswell –Update basecamp or website Email Paid media Traditional media www.SpyderTrap.com

14. Groundswell Plan VoteYes family Partners & supporters Users & superusers Minnesota social media critical mass www.SpyderTrap.com

15. Vote Yes Base Camp Vote Yes info Blogs (RSS) Pictures Video Press Viral content Much more www.SpyderTrap.com

16. Vote Yes Facebook 3,637 Fans About the amendment & links Videos Facebook applications (viral) More viral content 116 wall posts or comments VY blog feed Pictures Events Amendment facts www.SpyderTrap.com

17. Viral Facebook Applications www.SpyderTrap.com

18. Vote Yes Viral Email Reminder www.SpyderTrap.com

19. Vote Yes Viral & Banner www.SpyderTrap.com

20. Vote Yes Paid www.SpyderTrap.com

21. Vote Yes Twitter www.SpyderTrap.com

22. 5 Places To Start 1.Post a video to YouTube 2.Join Facebook, Twitter, MySpace 3.Post a picture on Flickr 4.Start a blog or comment on a blog 5.Just try!!!!!!!!!!!!!!!!!!!! www.SpyderTrap.com

23. Vote Yes YouTube

24. 4 B’s To Social Media 1.Be creative 2.Be buzzworthy! 3.Be positive 4.Be a pioneer www.SpyderTrap.com

25. Social Etiquette Produce the best content possible! –Don’t be too self promoting Be responsive! Don’t be a social snob Create a common voice Spread the wealth Don’t mess it up! www.SpyderTrap.com

26. Social Media Resources Groundswell –By Charlene Li & Josh Bernoff Chris Brogan –www.ChrisBrogan.comwww.ChrisBrogan.com Gary Vaynerchuk –www.TV.Winelibrary.comwww.TV.Winelibrary.com SpyderTrap –www.SpyderTrap.com

27. Questions? Presented By: Mike Rynchek President, SpyderTrap Online Marketing Mrynchek@SpyderTrap.com @MikeRynchek @Spyder_Trap