1. Increasing Participation & Raising Standards

2. WHO strategy for reducing deaths from drowning based on: Increasing Participation Education Raising Standards 1.Making sure that as many people as possible can swim and be safe in water 3.Ensuring that there are properly trained lifesavers who can provide immediate resuscitation and first aid 2.Educating children about the dangers of swimming in unsafe waters and parents on the need for proper supervision 4.Physical barriers, fences and walls, to prevent accidental immersion

3. Two Programmes for Increasing Participation  Swim Academy for multi-site operators of pools or swim schools  Swim Star Swim School for single site pools or swim schools

4. Objectives  Make swimming a “fun” activity  Provide programme variety  Engage with the local community  Involve those with special needs  Educate children and parents on water safety  Reach out to schools  Maximise income for operators

5. What we do  Review:  Pool timetabling  Lesson scheduling and content  Prices  Agree revisions with operator  Outcomes:  Maximise pool time utilisation – more income  Better pupil progression – better retention  Consistent prices across multi-sites

6. Benefits for Customers  Marketing Package  Contract Prices on:  Learn to Swim programme  Extended programme  Use of STAnley  Advertising Support  Educational Support  Community Support

7. Marketing Package

8. Learn to Swim Programme

9. Extended Programme

10. Added Value

11. Use of STAnley

12. Advertising

13. Educational Support

14. Engaging with the Community..

15. Does it Work? 10 Academies Signed Up

16. Case Study 1  46% Increase in learners across six sites within 12 months  28% over income target within 12 month period  An additional 17,500 awards sold per year

17. Case Study 2  Increased enrolments across 3 sites by 24% in first 12 months  Income revenues doubled – exceeding finance targets set

18. Case Study 3  The largest geographical local authority within the UK  14% increase in enrolments across five sites within 3 months  An additional 10,000 awards sold within the first quarter

19. Does it Work?  60 Swim Schools signed up since launch in January 2014

20. Raising Standards – What is Required?  Staff hold proper qualifications  Qualifications are in date  On-going training is carried out  Pool water quality regularly checked  Incidents are properly recorded  Customer feedback is recorded  Regulations and best practices followed  Regular audit to confirm compliance

21.  For single and smaller operations  For corporate and larger organisations

22. STAmark Units  Core Units  Swim School Accreditation  Basic standards for swim school operators  Swimming Pool Accreditation  Basic standards for pool operators and owners  Additional Units  Baby Safe Facility  Eco- friendly Facility  Inclusive Facility (special needs)  Safety Audit (STA Admin)

23. Obtaining STAMARK  Bronze  Complete online self-assessment of chosen unit(s) – Core or Additional  Silver  External audit of Additional unit(s) only  Gold  External audit including Core unit(s)

24. STAadmin.co.uk  Watch the video – click hereclick here

25.  Cloud based programme  Works in the background 24/7  Informs local staff of required actions  Alerts management to serious failings  Ability to specify reporting structure  Readily accessed data held long- term  Customisable reports

26. Incident Reporter/ Accident Book  Predetermined parameters – age, sex, time, date etc  Customisable parameters:  Location e.g. poolside, changing rooms, stairs etc  Type e.g. slip, fall, trip  Outcome e.g. no action, in-house, ambulance  Customisable reporting over parameters  Auto-inform of major incidents

27. Controlling Standards - UK 80 site Operator Problems based on Traffic Lights Red = serious Amber = minor Green = no problems

28. Summary Data for Single Site

29. Details of Overdue Reminders Overdue Report date 17/3/14

30. STA World First Water testing photometer Results updated by Bluetooth Auto-updates STA Admin Real time analysis E-mail alerts Record retention Powerful reporting

31. Results Summary Traffic Light Warning System green = ok, yellow = warning, red = dangerous

32. Graph – Free, Combined and Total Chlorine Dated and timed

33. For single or multi operator STA has the answer to improving participation and Increasing Income And ensuring the maintenance of the highest standards resulting in Lower direct and indirect compliance costs The result: Increased Participation & Higher Standards a win-win situation for Operators and for Drowning Prevention