1. How are We Doing with Drinking in America? Stanton Peele Testimony: Bureau of Alcohol, Tobacco, & Firearms Health claims and other health-related statements in the labeling and advertising of alcohol beverages

2. The Stanton Peele Addiction Web Site http://www.peele.net College Binge Drinking (Wechsler, 2000) 19931999 % Abstain1519 % Binge Often1923 After a decade of effort Significant "polarization effect" "Despite all the attention" "Disappointment"

3. The Stanton Peele Addiction Web Site http://www.peele.net American Dependence Symptoms (Room, 1989, Midanik/Clark, 1995, Midanik/Greenfield, 2000) National surveys of Americans' drinking 1967-841984-901990-95 All+114%+13%+5% 18-29+108%+50%0

4. The Stanton Peele Addiction Web Site http://www.peele.net American Dependence Symptoms (Room, 1989, Midanik/Clark, 1995, Midanik/Greenfield, 2000) For quarter century, more Americans reporting symptoms of alcohol dependence (shakes, can't stop drinking, skipped meals) But U.S. consumption declined 1967-1995

5. The Stanton Peele Addiction Web Site http://www.peele.net Temperance Societies (Peele, 1993) TemperanceNon Temperance Consumption 1 914 AA Membership 2 16741 1 liters/person annually 2 AA groups/million people Drinking with family, at meals Vs. On weekends, in bursts

6. The Stanton Peele Addiction Web Site http://www.peele.net Monitoring the Future (Johnston et al., 1999) Behavior –Drank past year: 74% –Drunk past year: 53% –Drank past month: 51% –Drunk past month: 33% Attitudes –Disapprove 1-2 drinks daily: 67% –Disapprove 5 drinks on weekend: 63%

7. The Stanton Peele Addiction Web Site http://www.peele.net U.S. Status Quo Decades of public education Exclusively negative Broad disapproval of drinking Lot of drinking No distinction moderation/excess

8. The Stanton Peele Addiction Web Site http://www.peele.net What We Might Do Stop pretending all drinking is bad Present +s and -s of alcohol Moderation and health Explain moral values Require adults to take responsibility

9. The Stanton Peele Addiction Web Site http://www.peele.net References Johnston, L. D., O'Malley, P. M., and Bachman, J. G. (1999). National Survey Results on Drug Use from the Monitoring the Future Study, 1975-1998. Volume I: Secondary School Students. Rockville, MD: National Institute on Drug Abuse. Midanik, L.T., and Clark, W.B. (1995). Drinking-related problems in the United States: Description and trends, 1984-1990. Journal of Studies on Alcohol, 56, 395-402. Midanik, L.T., and Greenfield, T.K. (2000). Trends in social consequences and dependence symptoms in the United States: 1984-1995. American Journal of Public Health, 90, 53-56. Peele, S. (1993). The conflict between public health goals and the temperance mentality. American Journal of Public Health, 83, 805-810. Room, R. (1989). Cultural changes in drinking and trends in alcohol problem indicators: Recent U.S. experience. Alcologia, 1, 83-89. Wechsler, H., Lee, J.E., Kuo, M., and Lee, H. (2000). College binge drinking in the 1990s: A continuing problem. Journal of American College Health, 48, 199-210.