2. Windows Live as Social Media William Lai – Business Director

3. A new kind of web Social media has changed the way we find, analyze, interpret, and evaluate information. blogs community forums instant messaging wikis user generated news content podcasts photo sharing social networks

4. Windows Live is The Largest Social Media Platform & Media Network Windows Live users are connected with single Windows Live IDs on services such as Messenger, Hotmail, Spaces, Skydrive, MSN Video, more to come 111 million Windows Live users in Asia 1 24 million minutes of usage every month 1 Average 65 buddies per WL Messenger user 2 1 billion Windows Live messages sent each day 2

5. Do not mistaken buying advertising on social networking sites as Social Media

6. 99% of web sites are not socially enabled

7. How would you make the HK Tourism Board web site Socially Enabled?

8. Create value for your audience. Engage in the conversation. Leverage their social network.

9. Creating Value

10. Reference web sites Subservient chicken http://www.subservientchicken.com/ http://www.subservientchicken.com/ HBO Voyeur http://hk.youtube.com/watch?v=g8hLyPS4_08 http://hk.youtube.com/watch?v=g8hLyPS4_08

11. Engaged in Conversation Join the Conversation Join the Right Conversation

12. Leveraging their network

13. Create value for your audience. Engage in the conversation. Leverage their social network.

14. APIs slide http://premium.quiksilverlive.com/ HOW would you make this site Socially Enabled?

15. APIs slide Add streaming Silverlight video Add Videos Add posts Add data Display recent uploads Add advertisement Add Messenger http://premium.quiksilverlive.com/ These social enabled features can all be developed through Windows Live APIs

16. How would you make the HK Tourism Board web site Socially Enabled?

17. dev.live.com

18. What is Windows Live Social APIs Think of a moving into a new flat. You know these following will be ready Turn on the tap and water is running Switch on the light and there is electricity Security to mind the gates Gas for cooking All You need to do … Buy some nice furniture What about a 42 inch TV Do I need some plants Which color will I paint this wall

19. APIs: Application Program Interface Silverlight AuthenticationContactsPhotos Blogging Messenger AlertsAgentsGadgets

20. Simplifying social media. 1. All you need2. Easy to develop3. Promote!

21. Windows Live - a media network and a social media platform, provides a solution for marketers to develop social media campaigns and promote it Purple: R=105 G=25 B=135 Pink: R=240 G=5 B=130 Orange: R=255 G=165 B=20

22. Its a new kind of web blogs community forums instant messaging wikis user generated news content podcasts photo sharing social networks

23. 23 Thank You! William Lai Business Director william.lai@microsoft.com