1. Reaching out to society Thinking "outside in" and how to use your online profile for utilisation. 26-10-12 Mirko Lukacs mirko.lukacs@utrechtholdings.nl Ivo Plakman ivo.plakman@utrechtvc.nl 2

2. Which dot reaches the star?

3. Why reach out? Connect research with society Improve societal value of research Make knowledge work Research funding Scientific relevance and innovation Inspiration and ideas Reaching out to society – Mirko Lukacs, Ivo Plakman 26-10-12

4. Bridging the gap… Researcher perspective Great research! Top quality! Fine publications! Fine colleagues! Call me!!! Market perspective R&D needs Open innovation What’s useful for us? Academic black box Who to call??? Reaching out to society – Mirko Lukacs, Ivo Plakman 26-10-12

5. First steps 1.Identify utilisation opportunities 2.Identify Interest group & stakeholders 3. Reach out! Reaching out to society – Mirko Lukacs, Ivo Plakman 26-10-12

6. Visibility & Utilisation Your research utilisationvisibilityutilisationvisibiity 26-10-12 Reaching out to society – Mirko Lukacs, Ivo Plakman 7

7. Professor van Beeck Calkoen (1772 – 1811); visible online 26-10-12 Reaching out to society – Mirko Lukacs, Ivo Plakman 8

8. Visibility; plenty of options 26-10-12 Reaching out to society – Mirko Lukacs, Ivo Plakman 9 (Popular) press attention Social media Open access publications Blogs Networking Online profiles

9. …bridging the gap! Pitch (inside out / outside in) Show evidence (proof your pitch) Translate expertise into societal relevance Reach out and trigger Listen and be open Look for the win-win 26-10-12 Reaching out to society – Mirko Lukacs, Ivo Plakman 10 +=

10. Use this in your profile page 26-10-12 Reaching out to society - Mirko Lukacs, Ivo Plakman 11 Add your pitch Key collaborations Societal relevance Google! Patents Key publications Reach out and trigger

11. Take-home messages Utilisation is here to stay No visibility, no utilisation Visibility – valorisation – visbility – valorisation Only if you reach out Inside out / outstide in Know that there is support 26-10-12 Reaching out to society – Mirko Lukacs, Ivo Plakman 12

12. Legal Affairs Grant Offices Valorisation Officers IP-related support & business development Education & training Utrecht regional start-up support research grants, contract research support within department legal advice & support 1. 2. UtrechtVC network Reaching out to society – Mirko Lukacs, Ivo Plakman 26-10-12

13. Reaching out to society – Mirko Lukacs, Ivo Plakman 14 Make knowledge work!