1. Blackboard Sales Presentation

2. What Blackboard Provides How Blackboard Works With You
Agenda
Introduction
The Company and the Community
Why Blackboard
Product Strategy
What Blackboard Provides
Product Capabilities and Features
How Blackboard Works With You
Services
Summary and Discussion
Next Steps

3. The Company and the Community
Introduction
The Company and the Community

4. Addressing the Issues The Challenge: The Solution:
“At the 63,000-student Dallas County Community College District in Texas, a 12% budget cut is making it tough to provide enough classes to meet a 20% jump in enrollment since 2001”.
“A vanguard of colleges has begun to grapple with the problem and is winning what amount to big productivity gains through technology.”

5. Blackboard’s Education Partnerships
1,250+ Colleges & Universities International Institutions K-12 Districts

6. The Blackboard Community
Client Advisory Boards
Regional User Groups
Listserve
Users Conference
Developer Community
Behind the Blackboard

7. Blackboard’s Mission:
Bb Mission and Vision
Blackboard’s Mission:
To transform the Internet into a powerful environment for the education experience
Blackboard’s Vision:
To improve the educational experience for students, teachers and researchers
While our mission is about a destination, our vision for getting there is all about people and the outcomes important to them and how we impact their educational possibilities.

8. Why Blackboard
Product Strategy

9. The Networked Learning Environment
A true networked learning environment exists when any student or teacher can:
view instructional content
collaborate with educators
evaluate academic performance
access any learning resources at any time
to achieve their educational objectives.

10. The Path to the Networked Learning Environment
INSTITUTIONAL GROWTH
EXPLORATORY
SUPPORTED
STRATEGIC
MISSION CRITICAL
TRANSFORMATIVE: THE NETWORKED LEARNING ENVIRONMENT
Course web sites
Commercial enterprise course management system
Online courses, organizations, and institutional services integrated with back-office systems
A full online campus with learning communities and shared digital content resources
When any student or teacher can view instructional content, collaborate with educators, evaluate academic performance, and access learning resources at any time to achieve their educational objectives.
Phase I
Phase 2
Phase 3
Phase 4
Phase 5
TIME

11. The Faculty Benefits of a Networked Learning Environment
INSTITUTIONAL BENEFITS
EXPLORATORY
SUPPORTED
STRATEGIC
MISSION CRITICAL
TRANSFORMATIVE: THE NETWORKED LEARNING ENVIRONMENT
Student Centered Learning
Access to High Quality Content
Instructor Efficiency
Anytime / Anywhere Access
Phase I
Phase 2
Phase 3
Phase 4
Phase 5
TIME

12. Common Content Problems When Trying to Achieve a Networked Learning Environment
Content Mayhem
File management and storage confusion
Content Multiplication
Editing déjà vu - same document in multiple locations
clogging and version soup
Content Isolation
Great content that no one can find, easily share
Limited tools to record and display achievement
Content Vulnerability
Library Reserve Readings distributed without adequate copyright controls

13. What Blackboard Provides
Product Capabilities and Features

14. Allows digital content to be shared, repurposed, and managed in diverse ways.

15. Blackboard Academic Suite

16. Blackboard Content System Capabilities by Benefit
ACCESS TO HIGH QUALITY CONTENT
STUDENT CENTERED LEARNING
INSTRUCTOR EFFICIENCY
ANYTIME ANYWHERE ACCESS
Content & File Mgmt
Collaborative File Storage
Learning Objects Catalog
e-Reserves
e-Portfolios
Versioning
Workflow
Disk & Bandwidth Mgmt
System Integration
Enterprise Scalability
Multi-Language Support
Standards
Building Blocks

17. Access to High Quality Content: Content and File Management
Single point of editing
Create many links to one file
Edit files one time to change everywhere
Share files and folders with other users or members of groups
Share “passes” to files with people outside of system

18. Access to High Quality Content: Collaborative Web-enabled File Storage
Shared workspaces for content development:
Course content
Learning objects
Departmental resources
General Documents
WebDAV support
Share files and folders with other
Users
Groups
Members of courses
Institution roles

19. Access to High Quality Content: Learning Objects Catalog
Search high-quality content
Browse by category
Keyword searches
Find targeted content with metadata tags

20. Access to High Quality Content: e-Reserves
Seamlessly integrate library materials into course environment
Librarians manage digital copyright requirements
Control content to enforce copyright policies

21. Student Centered Learning: e-Portfolios
Create a record of achievement
Create a website
Share with users and courses
Send to users outside Blackboard

22. Instructor Efficiency: Versioning
Track changes to documents
Roll back to earlier versions

23. Instructor Efficiency: Workflow
Send files for approval
Review content to ensure quality
Route files to other users and allow the sender to track the progress on completion

24. Instructor Efficiency: Disk Space and Bandwidth Management
Grant space and quota by Institution Role or User
Monitor system usage
Guard against system abuses

25. Instructor Efficiency: System Integration
Integrates with:
Student information systems
Authentication systems
Back-office systems

26. Anytime, Anywhere Access: Enterprise Scalability
Proven ability to scale to hundreds of thousands of active users
Supports additional application servers to allow the implementation to grow with adoption

27. Anytime, Anywhere Access: Multi-Language Support
Enables institutions to run multiple languages on the same system
Supports foreign language courses and students
Supports most European Languages as well as multi-byte character sets such as Japanese and Chinese

28. Anytime, Anywhere Access: Standards
System interoperability (IMS, SIF, OKI, etc.)
Content specifications (IMS, SCORM, NLN, etc.)
Privacy (FERPA)
Accessibility (Section 508)
Metadata (IMS, Dublin Core, etc.)

29. Anytime, Anywhere Access: Building Blocks (Open APIs)
Free software development kit (SDK)
Documented application programming interfaces (APIs)
Create new functionality or integrate external systems with Blackboard products

30. How Blackboard Works with You
Services

31. Educational Technology Lifecycle1 2
Implementation
(Design, Develop, & Test)
Technical infrastructure
System integration 
Training
Support
Marketing and promotion
Customizations
System admin. processes 3 4 3
Selection
Assemble Project Team
Define Requirements
RFI & RFP
Proof of Concept/Demonstration
Pilot Program 1 4
The deployment of Education Technologies, and successful achievement of the phase requirements are optimized with a structured, staged approach
Iteration of a single approach is the key to well-managing increased movement along the Educational Technology Framework adoption path
Monitoring & Assessment
Monitor adoption and use
Evaluate strategic goals
Manage risks
Document costs
Assess operational maturity
Procurement
Finalize contract & proposal
Obtain legal approval
Obtain executive approval 2

32. Transitions to be Managed
INSTITUTIONAL GROWTH
EXPLORATORY
SUPPORTED
STRATEGIC
MISSION CRITICAL
TRANSFORMATIVE: THE NETWORKED TRANSACTION ENVIRONMENT
Transition 4
Transition 3
Transition 2
Transition 1
Phase I
Phase 2
Phase 3
Phase 4
Phase 5
TIME

33. Organic vs. Planned Adoption
Organic Adoption
Organic / Exploratory Adoption
Initially driven by End Users
End User Plateau
Strategic Phase Necessary for continued growth
Planned Adoption
Planned/Foundational Adoption
Initially driven by Executive Sponsor
Accelerated growth
Strategic planning upfront
Phase 2
Phase 3
Phase 4
MISSION CRITICAL
FOUNDATIONAL
SUPPORTED
TRANSFORMATIVE
Phase I
Transition 1
Transition 2
Transition 3
MISSION CRITICAL
EXPLORATORY
SUPPORTED
STRATEGIC
TRANSFORMATIVE
Phase I
Phase 2
Phase 3
Phase 4
Phase 5
Transition 1
Transition 2
Transition 3
Transition 4
Transition Management is the key to successful adoption regardless of approach.

34. Managing the ETF Phase Transitions to Achieve Adoption
The Transitions represent specific steps that must be managed to mature along the technology framework
Two components for successful transition management exist
Implementation Approach: A specific process for managing the institution’s maturing technology environment and usage
Implementation Activities: Those specific activities required for successful transition at each phase

35. Blackboard Services Blackboard Consulting Blackboard Training
Blackboard ASP
Blackboard Support

36. Blackboard Services: Consulting
Plan
Design
Implement & Maintain
e-Education Planning:
Blackboard System Planning
Business Continuity and Recovery
Systems Architecture Design:
Application Load Balancing and Database Clustering
High Availability Infrastructure Design 
Performance Engineering
Solution Implementation and Maintenance:
Application Installation, Migration and Configuration
Systems Integration
Application Development and Building Blocks
Business Intelligence Reporting
Systems Maintenance Programs

37. Blackboard Content System Planning
Client Objective
Need to provide content to the right people, in a timely fashion, and in the right format. The challenge was that enterprise content at BCUC spanned many different departments, and had a multitude of content providers and consumers
Blackboard Consulting Deliverables
Defined a strategic objective for the Blackboard Content System and audited BCUC’s current content management practices – including reviewing the content lifecycle to identify content providers, consumers, and reusable data elements, all of which were captured through use-cases.
Designed a solution, leveraging the content lifecycle and required metadata to derive a structural permissions model
Implemented the system for enterprise-wide usage
Client Outcomes
BCUC has streamlined many of its internal processes. For example, the process for validating new courses and building their syllabi is clearly defined and requires far less manual intervention.
Plan
Design
Implement & Maintain

38. Blackboard Services: Training
Types of Training:
Administrator and System Support Training
Instructor and Course Designer Training
Developer Training
Custom Training
Training Location Options:
Onsite Workshops
Online Workshops
Regional Events
Training Series:
Administration Series
Essentials Series
Effective Course Design

39. Blackboard Services: ASP
Blackboard ASP Statistics:
350+ Customers
3 Million+ Users in our Systems
500,000+ Courses
1,000+ Servers
11 Terabytes of Storage Capacity and Growing
7 Terabytes of Data Transferred Daily
72,000,000+ HTTP Requests Served Per Day
99.7% or Better Uptime Guarantee
ASP Benefits:
Reliability
Security
Scalability
Fully Managed Services
Lower Costs than Self-Hosted

40. Blackboard Services: Blackboard Client Support
System Administrator Support
Dedicated Technical Support Manager
24 hour support and toll free number
Access to Behind the Blackboard, the web-based support solution
Surveys, newsletters, and other client communication
Client service reviews
Six global support locations
Faculty and Student Support
Professional support staff provide a customized end-user support experience via phone, web and
Premium Support
Advanced system consulting and health checks
“You and your staff quickly responded to the problem and understood its importance. The service we received this week in response to this issue was exemplary. You really care about your product and your customers.” Larry McGrath, University of California Riverside
"I simply can't be happier with the level of quality support that I'm receiving from Blackboard right now!“ Eric Kunnen, Grand Rapids Community College

41. Summary and Discussion
Next Steps

42. The Blackboard Content System
Client Goal:
Achieve a Networked Learning Environment
Client Benefits:
Anytime Anywhere Access
Instructor Efficiency
Access to High Quality Content
Student Centered Learning
Blackboard Solution:
Collection
Sharing
Discovery

43. The Blackboard Advantage
The Largest e-Learning Community of Practice
2,000+ clients in 60 countries
Multiple independent lists, user groups, conferences
Exceptional Services and Support
End to end services including strategic planning, integration customization, training, ASP hosting, and Support.
Dedicated Technical Support Managers and Account Managers
Vision and Experience
Understanding of how institutions are trying to achieve a Networked Learning Environment
Understanding the challenges institutions face when managing all of their online content

44. Next Step
Questions and Comments
Follow-up Items