1. hi.

3. womp womp.

4. Everything I need to know about briefing* I learned from stand-up comedy. *AND OTHER STUFF

5. 1 Prolific use of the F word* *FOCUS

7. 2 Paint a picture for your audience

9. 3 Interact with your audience

10. Take a shot every time the planner speaks in a metaphor Conduct an impromptu brainstorm so no one notices youre unprepared Tell your audience to close their eyes and imagine a future without QR codes (i.e. Nap) TIPS FOR ENGAGEMENT

11. 4 Improv

13. FIVE IGNORE ALL OF THE RULES

15. Key Metrics of Success STAND UP COMEDYBRIEFING Laughter in all of its forms Creatives dont want to hurt me and/or Theyre excited to work

16. @saracobaugh THANKS!