1. Blackboard Sales Presentation

2. What Blackboard Provides How Blackboard Works With You
Agenda
Introduction
The Company and the Community
Why Blackboard
Product Strategy
What Blackboard Provides
Product Capabilities and Features
How Blackboard Works With You
Services
Summary and Discussion
Next Steps

3. The Company and the Community
Introduction
The Company and the Community

4. Addressing the Issues The Challenge: The Solution:
“At the 63,000-student Dallas County Community College District in Texas, a 12% budget cut is making it tough to provide enough classes to meet a 20% jump in enrollment since 2001”.
“A vanguard of colleges has begun to grapple with the problem and is winning what amount to big productivity gains through technology.”

5. Blackboard’s Education Partnerships
1,250+ Colleges & Universities International Institutions K-12 Districts

6. The Blackboard Community
Client Advisory Boards
Regional User Groups
Listserve
Users Conference
Developer Community
Behind the Blackboard

7. Blackboard’s Mission:
Bb Mission and Vision
Blackboard’s Mission:
To transform the Internet into a powerful environment for the education experience
Blackboard’s Vision:
To improve the educational experience for students, teachers and researchers
While our mission is about a destination, our vision for getting there is all about people and the outcomes important to them and how we impact their educational possibilities.

8. Why Blackboard
Product Strategy

9. The Networked Learning Environment
A true networked learning environment exists when any student or teacher can:
view instructional content
collaborate with educators
evaluate academic performance
access any learning resources at any time
to achieve their educational objectives.

10. The Path to the Networked Learning Environment
INSTITUTIONAL GROWTH
EXPLORATORY
SUPPORTED
STRATEGIC
MISSION CRITICAL
TRANSFORMATIVE: THE NETWORKED LEARNING ENVIRONMENT
Course web sites
Commercial enterprise course management system
Online courses, organisations and institutional services integrated with back-office systems
A full online campus with learning communities and shared digital content resources
When any student or teacher can view instructional content, collaborate with educators, evaluate academic performance and access learning resources at any time to achieve their educational objectives.
Phase I
Phase 2
Phase 3
Phase 4
Phase 5
TIME

11. The Faculty Benefits of a Networked Learning Environment
INSTITUTIONAL BENEFITS
EXPLORATORY
SUPPORTED
STRATEGIC
MISSION CRITICAL
TRANSFORMATIVE: THE NETWORKED LEARNING ENVIRONMENT
Student Centred Learning
Access to High Quality Content
Instructor Efficiency
Anytime / Anywhere Access
Phase I
Phase 2
Phase 3
Phase 4
Phase 5
TIME

12. Common Community Problems When Trying to Achieve a Networked Learning Environment
Too Much Information
Institutions have to SPAM their faculty and students
Too many online sources of information – most with unique passwords
Too Little Communication
Services offered only in-person during normal business hours
Distance and commuter students disconnected from the community
Under-utilised mentors, advisors and students communities
Learning without Personalisation
Online learning communities lack unique look and feel
Disciplines are unique but online learning is the same
Commerce Mayhem
Many departments have no online purchasing of required academic products and services
Departments have dozens of distinct insecure, complex and costly solutions

13. What Blackboard Provides
Product Capabilities and Features

14. Enables institutions to connect users to vibrant online communities, deliver targetted content to diverse user groups and incorporate e-Commerce in the learning experience.

15. Blackboard Community System Capabilities by Benefit
ANYTIME ANYWHERE ACCESS
INSTRUCTOR EFFICIENCY
ACCESS TO HIGH QUALITY CONTENT
STUDENT CENTRED LEARNING
Portal Web Services
Multi-Institution Mgmt
Wireless / PDA
e-Commerce
e-Marketplace
Enterprise Scalability
Multi-Language Support
Standards
Building Blocks
System Integration
Channels / Modules
Role-based Info Delivery
Community Building Tools

16. Anytime, Anywhere Access: Portal Web Services
Self-contained portal and/or service provider to multiple institutional portals
Central point of access for academic and administrative activities

17. Anytime, Anywhere Access: Multi-Institution Branding and Management
Each schools can be given their own domain and look-and-feel
Each department can be given their own domain and look-and-feel
Each group can be given their own domain and look-and-feel.
Delegated Administration allows System Admins to assign administrative tasks to various individuals or groups

18. Anytime, Anywhere Access: Wireless / PDA
Access course and portal information through a wireless device or a PDA
Offline viewing of
Announcements
Calendar items
Tasks
Grades
Content
other information

19. Anytime, Anywhere Access: e-Commerce
Charge for items via a student’s campus card or credit card including
Services
Events
Merchandise
Courses
Organisation membership
Other items
View their one-card account balance, transaction history and deposit funds (when using Bb Transaction System)

20. Anytime, Anywhere Access: e-Marketplace
Online storefront
Accepts Visa / MasterCard / Discover / AMEX and campus one-card
Create unified online campus shopping environment
Delegate to multiple vendors

21. Anytime, Anywhere Access: Enterprise Scalability
Proven ability to scale to hundreds of thousands of active users
Supports additional application servers to allow the implementation to grow with adoption

22. Anytime, Anywhere Access: Multi-Language Support
Enables institutions to run multiple languages on the same system
Supports foreign language courses and students
Supports most European Languages as well as multi-byte character sets such as Japanese and Chinese

23. Anytime, Anywhere Access: Standards
System interoperability (IMS, SIF, OKI, etc.)
Content specifications (IMS, SCORM, NLN, etc.)
Privacy (FERPA)
Accessibility (Section 508)
Metadata (IMS, Dublin Core, etc.)

24. Anytime, Anywhere Access: Building Blocks (Open APIs)
Free software development kit (SDK)
Documented application programming interfaces (APIs).
Create new functionality or integrate external systems with Blackboard products.

25. Instructor Efficiency: System Integration
Integrates with:
Student information systems
Authentication systems
Back-office systems

26. Access to High Quality Content: Channels / Modules
Deliver regularly updated headlines and content to users
Individual users can customise their personal web pages
Availability of modules is role-based
Deliver over 100 modules and channels
Build an unlimited number of additional ones

27. Access to High Quality Content: Role-based Information Delivery
An undergraduate student,
Targetted delivery of information and content based on institution role including:
Portal tabs
Modules
Channels
Tools
Courses
Organisations
a Biology undergraduate student,
a faculty member,
or faculty on another campus.

28. Student Centred Learning: Community Building Tools
Campus organisations
Student or faculty associations
Community website creation
Community communications
Development and management can be assigned to individual users or groups.

29. How Blackboard Works with You
Services

30. Educational Technology Lifecycle1 2
Implementation
(Design, Develop, & Test)
Technical infrastructure
System integration 
Training
Support
Marketing and promotion
Customisations
System admin. processes 3 4 3
Selection
Assemble Project Team
Define Requirements
RFI & RFP
Proof of Concept/Demonstration
Pilot Programme 1 4
The deployment of Education Technologies, and successful achievement of the phase requirements are optimised with a structured, staged approach
Iteration of a single approach is the key to well-managing increased movement along the Educational Technology Framework adoption path
Monitoring & Assessment
Monitor adoption and use
Evaluate strategic goals
Manage risks
Document costs
Assess operational maturity
Procurement
Finalise contract & proposal
Obtain legal approval
Obtain executive approval 2

31. Implementation Approach
Assessment 4
Implementation 3
Procurement 2
Selection 1
Technical infrastructure
System integration 
Training
Support
Marketing and promotion
Customisations
System admin. processes
Monitor adoption and use
Evaluate strategic goals
Manage risks
Document costs
Assess operational maturity
Finalise contract & proposal
Obtain legal approval
Obtain executive approval
Assemble Project Team
Define Requirements
RFI & RFP
Proof of Concept
Demonstration
Pilot Programme
Design
Develop
QA/Test
Deploy/Support
Marketing and promotion
System admin. Processes
Capacity Objectives
Training design
Support
Infrastructure design
Integration
Organisational Design
Business Process Requirements
Pedagogical
Functional and quality testing
Software Staging
Readiness testing
Organisational Prototyping and work plans
Integration methodology
Iterative customisation development
Systems staging
Organisational Roadmap
Infrastructure ops go-live
Documentation
Error capture / remediation
Train
Deploy support
Periodic review
Escalation capability
Initiate communication campaign

32. Blackboard Services
Blackboard Consulting
Blackboard Training
Blackboard ASP
Blackboard Support

33. Blackboard Services: Consulting
Strategic Planning:
Establishing vision and objectives
Needs analysis
Constituent profiling and communication goals
Strategic roadmap that includes best practices
Implementation Services:
Functional mapping of organisation’s constituents to key institution roles
Assigning administrator roles and establishing institutional branding
Tailoring tabs and modules
User interface design
Project management and testing
Customisation Services

34. Blackboard Services: Training
Blackboard Community System Administration
Reviews the portal-related tools and settings accessible through the System Control Panel and describes the distributed administration features of the application as well as the procedures for managing roles, assigning tabs and importing and exporting portal modules.
Blackboard Community System Essentials
Provides educators, administrators and students with all the knowledge required to build online communities, manage information exchange and deliver portal-based information and services. This workshop can be tailored to meet the needs of clients with both customised and non-customised portal implementations.

35. Blackboard Services: ASP
Blackboard ASP Statistics:
350+ Customers
3 Million+ Users in our Systems
500,000+ Courses
1,000+ Servers
11 Terabytes of Storage Capacity and Growing
7 Terabytes of Data Transferred Daily
72,000,000+ HTTP Requests Served Per Day
99.7% or Better Uptime Guarantee
ASP Benefits:
Reliability
Security
Scalability
Fully Managed Services
Lower Costs than Self-Hosted

36. Blackboard Services: Support
Types of Support:
System Administrator Support
Faculty and Student Support
Premium Support
Support Benefits:
Dedicated Technical Support Manager
24 hour support
Toll free number
Access to Behind the Blackboard, the web-based support solution
Surveys, newsletters and other client communication
Client service reviews
Four global support locations
“You and your staff quickly responded to the problem and understood its importance. The service we received this week in response to this issue was exemplary. You really care about your product and your customers.” Larry McGrath, University of California Riverside "I simply can't be happier with the level of quality support that I'm receiving from Blackboard right now!“ Eric Kunnen, Grand Rapids Community College

37. Summary and Discussion
Next Steps

38. The Blackboard Community System
Client Goal:
Achieve a Networked Learning Environment
Client Benefits:
Anytime Anywhere Access
Instructor Efficiency
Access to High Quality Content
Student Centred Learning
Blackboard Solution:
Connections
Personalisation
e-Commerce

39. The Blackboard Advantage
The Largest e-Learning Community of Practice
2,000+ clients in 60 countries
Multiple independent lists, user groups, conferences
Exceptional Services and Support
End to end services including strategic planning, integration customisation, training, ASP hosting and Support.
Dedicated Technical Support Managers and Account Managers
Vision and Experience
Understanding of how institutions are trying to achieve a Networked Learning Environment
Understanding the challenges institutions face as community building and portal tools become mission critical

40. Next Step
Questions and Comments
Follow-up Items