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Published byHannah Hollis Modified over 11 years ago
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Why these ads?Ads related to Google PPC Google Ad Copy That Converts | Part One www.Google-PPC-Ads.com/Get-Conversions Learn How To Write Ads That Get Noticed With These Five Simple Tips!
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Margie Schneider Vice President Ten Golden Rules - Internet Marketing Consultancy Experience - Involved with interactive medium since 1994 - Strategy for developing, designing and delivering websites - Online advertising, SEO, PPC mgmt, Social Media Strategy www.TenGoldenRules.com
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Stuart Smith Strategic Director Ten Golden Rules - Internet Marketing Consultancy Experience -Involved with Online Marketing since 2000 -Owned and operated top ecommerce site for motorcycle parts, accessories, and apparel. -Online advertising, PPC, SEO, Social Media -Give me a little time, and theres nothing I cannot do with a computer… www.TenGoldenRules.com
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Why these ads?Ads related to Google PPC Google Ad Copy That Converts | Part One www.Google-PPC-Ads.com/Get-Conversions Learn How To Write Ads That Get Noticed With These Five Simple Tips!
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PPC Full Cycle – the Key Is Testing Keywords Ads Landing Pages Conversion Testing!
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Campaigns… Use available tools to research keywords Do competitive research Plan your budget and bidding strategy Plan mix of media (Google, Yahoo/MSN, etc) Target: geographically, by keywords, with message, etc Jump in and start testing – its a real time, trial and error process Track, report, analyze, refine...
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Where would you click? Highlighted text Price Discounts Highly relevant organic results Google Offers Site Extensions
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1. Relevant/Targeted Messaging 2. Use Available Real Estate Wisely 3. Dynamic Keyword Insertion 4. Display URL 5. Symbols & Numbers Text Ads That Convert – Five Tips
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Tip # 1: Relevant/Targeted Messaging
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Tip # 2: Use Available Real Estate Wisely Character limits: Title = 25 Line 1 = 35 Line 2 = 35 URL = 35 85% used!
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Tip # 3: Dynamic Keyword Insertion to Match Ad Display to Searched Phrase Dynamic Keyword Insertion: The searched phrase will appear as title and will be bold If search phrase is too long, default phrase is displayed
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Tip # 3: Dynamic Keyword Insertion to Match Ad Display to Searched Phrase
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Tip # 4: Use a Display URL Character limits: Title = 25 URL = 35 Line 1 = 35 Line 2 = 35
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Tip # 4: Use a Display URL
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Tip # 5: Include symbols and numbers
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Dynamic keyword insertion! Using available real estate wisely! Time to Start Testing! Display URL used! Includes symbols & numbers!
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OK – Ive got creative ready to test, and a bidding strategy in place... Now what?
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Landing Pages – Its About Conversions What is a landing page? Homepage? Interior page? Custom page? The answer is Yes! (But, it really depends…)
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Landing Pages – Its About Conversions Landing Page Success – a Word About Google –Google reports 50-80% bounce rates for landing pages typical –Landing page relevancy to keyword and ads = Google Quality Score Google Quality Score now determines your maximum CPC, impressions and position
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So, What Works? Focus the visitor - create a funnel Add a UVP (have an incentive for call to action and conversion action to track) Testimonials speak volumes Offer more content upon conversion (give preview) A picture is worth 1000 words, but text is important Fulfill the promise in the ad copy Relevant content on landing page equals higher quality score and more impressions/lower cost
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Landing Pages – Its About Conversions
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Homepage as landing page
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Landing Pages – Its About Conversions
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custom page as landing page
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Landing Pages – Its About Conversions
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Interior page as landing page
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Testing – It Never Stops Determine Key Metrics and Test Analyze keywords performance (CTR and CPC) Test variations of creative – tweak copy, offers, etc Test variations of landing page elements – images, CTAs, placement, etc Optimize for # of conversions and cost per conversion
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Why these ads?Ads related to Google PPC Google Ad Copy That Converts | Part One www.Google-PPC-Ads.com/Get-Conversions Now Go Write Some Great Ad Copy – Track & Test – Good Luck!
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