1. Chris Dobson VP UK Online Services The New Media Landscape

2. 2 New Global Landscape: Online Ad Market

3. 3 Reach Your Audience in Multiple Media Environments

4. 4 Full Service Lead generation Awareness Qualification and conversion Rich media display eCPM Bidded Display Search Display: push Search: pull Demo/behaviour Targeting Display Site placement Contextual display/link Direct response Textlinks/ Keywords

5. 5 Media Effectiveness: Understanding the Media Value Chain C Daypart Order Targeted Interactions Frequency Recency Ad Size Rich Media = Conversion Attribution C

6. 6 AdExpert Brand display Atlas Direct Response Drivepm Network reseller Massive In-Game Mediaroom IPTV AdCenter Search Screentonic Mobile

7. 7 C Media is Changing Daypart Order Targeted Interactions Frequency Recency Ad Size Rich Media = Conversion Attribution C Rich Media Display e CPM Bidded Display Searc h Search: pull Demo/behaviour Targeting Display Site placement Contextual display/link Direct response Textlinks/ Keywords Atlas Direct Response Drivepm Network reseller Massive In-Game Mediaroom IPTV AdCenter Search Screentonic Mobile AdExpert Brand display Qualification and conversion Lead generation Awareness Search: pull Display: push SearchBidded DisplayeCPM

8. 8 Q&A