2. Why facebook?

3. Your brand is no longer what you tell people it is, its what people tell each other it is. Your brand is what people say about you when youre not in the room.

4. From 2009 to 2010, consumer trust in brands has increased 12% However, consumer trust in brands is down 11% from 2008 And 17% from 2007 Edelman, 2010

5. It took radio 38 years, television 13 years, the internet 4 years, the ipod three, and Facebook two. 50 million

6. 500 million active users 50% of which are on facebook every day 700 billion minutes per month Facebook Statistics

7. Facebook is responsible for shifting digital trends Email & IM decline Googles growth slowing Irrelevant blogs Fast Company

8. 73% of all teens are on Facebook 30 billion pieces of content shared each month 130 friends per user Facebook Statistics

9. SO WHAT?

10. Develop and grow brand advocates 10,000 x 130 = 1,300,000 The new measure of marketing is ADVOCACY

12. Not just participation, but lots of it www.adidas.comwww.adidas.com vs. facebook.com/adidassoccer Social $

17. Vague Stats

18. Key Learnings: Media within vs. outside of Facebook Media tagged with FB logo Know FB tech and understand the consumer journey from all activations Continuous and varied content Provide value and a reason

19. THANK YOU Q & A